Account Based Marketing

We provide the necessary firmographic, people and hierarchical information to support the most sophisticated insight-driven marketing and sales programmes to increase awareness, develop relationships and drive growth within specific high-value, high-propensity accounts.

In addition, we work with our clients to develop a lead scoring logic at both the company and contact level, ensuring sales cycles are reduced and the returns on the sales and marketing activity maximised.

Some of the areas we monitor and provide updates on: 

• Company
  • Lead scoring of customer organization
  • Competing product/service usage
  • Product investments planned
  • Recent innovations and new products/services tracked
  • Financial health
  • RFP tracking
• Enriched organogram & persona profiling
• Hierarchy of key decision-makers, influencers, and users tagged against each product line
• People movement tracking
• Detailed personas built of key staff
• Social media tracking
  • To understand key business issues
  • Tracking competitors being followed