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market intelligence
Turn Market Intelligence
into Business Growth
Decision-ready insight, built on frameworks tested across sectors, markets and deal cycles.
What it solves
Replace Market Uncertainty
with Clarity
Markets move faster than internal teams can track them, and the volume of information competing for attention has made it harder, not easier, to see clearly. The businesses that win are the ones that can separate signal from noise and act on it before the window closes.
Cutting Through the Noise
Markets generate more information than any single team can process, and a growing share of it is unreliable or contradictory. Businesses that win are not the ones with access to the most data, but those that can separate signal from noise quickly enough to act on it. We help clients make that judgement call before the window to act has closed.
Intelligence Built Into Strategy
Market intelligence loses most of its value when it sits apart from strategic planning, arriving too late or answering the wrong question. At Cognition, we embed intelligence directly into the planning process, so findings inform decisions rather than validate ones already made. Our bespoke studies are scoped against the decision they need to support, not the other way round.
Engagement That
Fits the Budget
Every organisation approaches research spend differently, and rigid commercial models force compromises clients shouldn’t have to make. We offer flexible structures, project-based, output-based, volume-based or credit-based across a bundle of analyst days, so the model fits the mandate. This means clients can scale engagement up or down without renegotiating scope from scratch.
How it works
Market Intelligence Built Around Your Decisions
Rather than delivering research for research’s sake, we build intelligence around the decisions your organisation needs to make. From evaluating new markets to understanding customers, competitors, technologies and investment activity, our work connects market signals with their strategic and commercial implications. We work closely with each client to deliver sector-specific intelligence through market reports built around their actual decisions, not generic templates. Because markets don’t stand still once a report is delivered, we continue supporting clients with ongoing monitoring, keeping insight current as conditions shift.
Competitor Intelligence
What it is
- A) Developing an understanding of the competitive landscape, including competitor benchmarking and ranking, and a deep-dive on select competitors to get a honed-in view on their business performance, products, and strategies.
- B) Ongoing monitoring (AI+HI) on critical themes (customized for a specific industry, priorities, use cases, etc.) and accessible through a platform (Cognition's Media SIGNALS)
What it covers
-
A. Competitor Landscape:
- a. Company Overview
- b. Competing Products
- c. HQ
- d. Number of employees
- c. Turnover
- d. % Growth
- e. Net profit margin
- f. Turnover per employee
- g. Target markets
- h. Target audience
- i. (other parameters as needed at company or segment level)
-
B. Key Competitors Deep-dive:
- a. Business profile
- b. Strategic roadmap
- c. Products
- d. Management team
- e. Financial performance
- f. Key Customers
Whitespace Assessment
What it is
-
A) Identify the key opportunity areas for business growth by analysing the market on four pillars—
- a) market size and growth (and future outlook),
- b) competitive landscape (value chain, key players, white spaces),
- c) key customer segments (demand segments, size, growth, unmet needs), and
- d) technology and regulatory landscape (and their impact on the market)
- B) Analyze the identifies opportunities on their 'growth potential' (size and growth) and the client's 'ability to win'—to shortlist the most relevant opportunity areas for the client and create a short-term and a long-term road-map (GTM strategy) for each of those opportunity areas
What it covers
-
1. Market Overview
- a) Market Size & growth
- b) Market Segmentation (by type, category, distribution channels, end-use, etc.)
- c) Market Trends
-
2. Competitive Landscape
- a) Value Chain
- b) Competitor landscape
- c) Key Competitor profiles
- d) White Space analysis
-
3. Customers
- a) Segmentation, Demand size, Growth
- b) Insights into buying preferences
- c) Key Competitor profiles
- d) Unmet needs (current and future)
-
4. Technology & Regulatory Landscape
- a) Technological evolution and future outlook
- b) Regulatory environment and its impact on the market
-
5. Go-to-market Recommendations
- (Opportunity analysis)
ESG Intelligence
What it is
What it covers
- 1. Landscape - Industry ESG Environment
- 2. ESG Compliance Framework
- 3. Supplier Due Diligence & Risk Mapping
- 4. ESG Self-Assessment
Sector Insights
What it is
What it covers
-
1. Industry Overview
- • Description of the industry
- • Current size
- • Historic growth rate
- • Projected growth rate
-
2. Market Segmentation
- • Description of major market segments
- • Market share of each segment
-
3. Key External Drivers
- • Economic factors
- • Societal factors
- • Technological factors
- • Environmental factors
- • Political factors
-
4. Industry Value Chain Analysis
- • Key inputs
- • Key processes and operations
- • Key outputs
- • Distribution and marketing
-
5. Competitive Environment
- • Major competitors and their market share
- • Analysis of competitive strategies
- • Barriers to entry
- • Potential for new entrants
- • Power of suppliers
- • Power of customers
-
6. SWOT Analysis
- Strengths, Weaknesses, Opportunities, and Threats
Company Insights
What it is
What it covers
-
1. Overview of the company
- • Headquarters
- • Products and Services
- • No. of Employees
- • Turnover (USD mm)
- • % Growth
- • Profit Margin
- • Turnover per employee (USD mm)
- • Regional Presence
- • Target Market
- • Key Financial Comparison
-
2. Products and Services
- • Comprehensive breakdown
- • Detailed product segmentation
- • Individual product features and roadmap
-
3. Key Clients
- • List of key customers
- • List of key clients’ (specific to your industry)
- • Relevant customer stories
-
4. Management Team
- • High-level overview of the leadership team
- • Key executives and biographical snapshots
-
5. Financial Performance
- • In-depth financial summary of the key competitors and its divisions
- • Financial Elements
- • Annual Results
- • Quarterly Results
- • Division-level Financial Performance
Product Intelligence
What it is
What it covers
- 1. Market Need
- 2. Market Demand & Segmentation
- 3. Competitive Analysis
- 4. Recommendations
Technology Intelligence
What it is
What it covers
- 1. Target market's tech platform and its features
- 2. Existing modernization plans and futuristic view
- 3. Competitiveness of the platform
- 4. Actionable recommendations
Investment Intelligence
What it is
What it covers
-
Evaluation Phase:
- Building the addressable universe through:
- A. Laundry list of the target universe
- B. Relevant list of target companies
- C. Shortlist of potential companies
-
Deep-Dive Phase:
- Comprehensive view of the shortlisted companies:
- A. Overview of the company
- B. Products and Services
- C. Key Clients
- D. Management Team
- E. Financial Performance
Unleashing Business Potential
What it is
-
A) Identify the key opportunity areas for business growth by analyzing the market on four pillars—
- a) market size and growth (and future outlook),
- b) competitive landscape (value chain, key players, white spaces),
- c) key customer segments (demand segments, size, growth, unmet needs), and
- d) technology and regulatory landscape (and their impact on the market)
- B) Analyze the identifies opportunities on their 'growth potential' (size and growth) and the client's 'ability to win'—to shortlist the most relevant opportunity areas for the client and create a short-term and a long-term road-map (GTM strategy) for each of those opportunity areas
What it covers
-
1. Market Overview
- a) Market Size & growth
- b) Market Segmentation (by type, category, distribution channels, end-use, etc.)
- c) Market Trends
-
2. Competitive Landscape
- a) Value Chain
- b) Competitor landscape
- c) Key Competitor profiles
- d) White Space analysis
-
3. Customers
- a) Segmentation, Demand size, Growth
- b) Insights into buying preferences
- c) Key Competitor profiles
- d) Unmet needs (current and future)
-
4. Technology & Regulatory Landscape
- a) Technological evolution and future outlook
- b) Regulatory environment and its impact on the market
-
5. Go-to-market Recommendations
- (Opportunity analysis)
What it is
Gain a competitive edge by—
- A) Developing an understanding of the competitive landscape, including competitor benchmarking and ranking, and a deep-dive on select competitors to get a honed-in view on their business performance, products, and strategies.
- B) Ongoing monitoring (AI+HI) on critical themes (customized for a specific industry, priorities, use cases, etc.) and accessible through a platform (Cognition’s Media SIGNALS)
What it covers
-
A. Competitor Landscape:
- a. Company Overview
- b) Competing Products
- c) HQ
- d) Number of employees
- e) Turnover
- f) % Growth
- g) Net profit margin
- h) Turnover per employee
- i) Target markets
- h. Target audience
- i. (other parameters as needed at company or segment level)
-
B. Key Competitors Deep-dive:
- a. Business profile
- b. Strategic roadmap
- c. Products
- d. Management team
- e. Financial performance
- f. Key Customers
What it is
What it covers
- 1. Evaluation phase
- 2. Deep dive phase
- 3. Competitor Analysis
- 4. Recommendations
What it is
What it covers
- 1. Landscape - Industry ESG Environment
- 2. ESG Compliance Framework
- 3. Supplier Due Diligence & Risk Mapping
- 4. ESG Self-Assessment
What it is
What it covers
- 1. Market Need
- 2. Market Demand & Segmentation
- 3. Competitive Analysis
- 4. Recommendations
What it is
What it covers
- 1. Target market's tech platform and its features
- 2. Existing modernization plans and futuristic view
- 3. Competitiveness of the platform
- 4. Actionable recommendations
What it is
What it covers
- 1. Category intelligence
- 2. Commodity intelligence
- 3. Supplier risk analysis
- 4. Supplier Market analysis
- 5. Should-cost analysis
- 6. Negotiation fact-packs
- 7. Spend analysis
What it is
What it covers
- 1. Overview of the company
- • Headquarters
- • Products and Services
- • No. of Employees
- • Turnover (USD mm)
- • % Growth
- • Profit Margin
- • Turnover per employee (USD mm)
- • Regional Presence
- • Target Market
- • Key Financial Comparison
- 2. Products and Services
- • Comprehensive breakdown
- • Detailed product segmentation
- • Individual product features and roadmap
- 3. Key Clients
- • List of key customers
- • List of key clients’ (specific to your industry)
- • Relevant customer stories
- 4. Management Team
- • High-level overview of the leadership team
- • Key executives and biographical snapshots
- 5. Financial Performance
- • In-depth financial summary of the key competitors and its divisions
- • Financial Elements
- • Annual Results
- • Quarterly Results
- • Division-level Financial Performance
What it is
What it covers
- 1. Industry Overview
- • Description of the industry
- • Current size
- • Historic growth rate
- • Projected growth rate
- 2. Market Segmentation
- • Description of major market segments
- • Market share of each segment
- 3. Key External Drivers
- • Economic factors
- • Societal factors
- • Technological factors
- • Environmental factors
- • Political factors
- 4. Industry Value Chain Analysis
- • Key inputs
- • Key processes and operations
- • Key outputs
- • Distribution and marketing
- 5. Competitive Environment
- • Major competitors and their market share
- • Analysis of competitive strategies
- • Barriers to entry
- • Potential for new entrants
- • Power of suppliers
- • Power of customers
- 6. SWOT Analysis
- Strengths, Weaknesses, Opportunities, and Threats
What it is
What it covers
- Evaluation Phase:
- Building the addressable universe through:
- A. Laundry list of the target universe
- B. Relevant list of target companies
- C. Shortlist of potential companies
- Deep-Dive Phase:
- Comprehensive view of the shortlisted companies:
- A. Overview of the company
- B. Products and Services
- C. Key Clients
- D. Management Team
- E. Financial Performance
Why Our Clients Work with Us
Intelligence Designed Around
Your Business Questions
Built Around Your Priorities
Research designed around the strategic and commercial questions that matter most to your organisation. Our research experts simplify complex information into insight that’s timely and directly actionable, not just comprehensive.
Focused on Decisions,
Not Data
Projects run against go/no-go stage gates, so spend stays tied to decisions and low-return work gets stopped early rather than absorbed. We translate information into implications, helping stakeholders understand what matters and what to do next.
Flexible Commercial Models
Every requirement is different. We offer flexible commercial models to suit your scope and budget, including project-based, output or volume-based, FTE and credit-based models with bundled analyst days.
AI-Powered & Human-Led
Our tech-enabled, analyst-led methodology processes high volumes of data at speed, without losing the judgement that turns data into direction. The result is insight delivered in an affordable and sustainable way without compromising quality.
Always-On Market Intelligence
Stay ahead of market developments with continuous industry monitoring. Through Media SIGNALS, our monitoring solution delivers ongoing market updates and timely intelligence, helping your teams identify important changes and make strategic course corrections when they matter.
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Ready to Turn Market Intelligence into Action?
Hi, This is Emma. Let’s get the conversation started!