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Track the Social Media Conversations Already Shaping Your Market
Social and online conversations move faster than traditional reporting cycles. Cognition’s Social Listening solution tracks the mentions, shifts in sentiment, and competitive signals that matter – and turns them into intelligence your teams can act on.
What it Solves
Conversations Happen Before the Data Reaches You
A competitor’s pricing complaint. A key account voicing frustration. A sudden shift in industry sentiment. By the time these signals reach a conventional report, the opportunity to respond may have passed. Cognition tracks conversations across social platforms, forums, and the wider web, then separates meaningful signals from noise so your teams can act while the intelligence is still useful. This is powered by Media SIGNALS, our proprietary social and media intelligence engine, working alongside select partner technologies.
Use cases
Competitor Intelligence
Track conversations around competitors to understand how they are perceived, where they are gaining attention, and where customers or the market are signalling dissatisfaction—revealing opportunities to strengthen your competitive position.
Key Account Intelligence (KAI)
Monitor conversations and mentions around priority accounts to identify emerging needs, business priorities, challenges, and relevant developments – giving account teams additional context to engage at the right time.
How it Works
A Personalised Taxonomy, Applied Across the Web
Built on your terms, your competitors, your accounts – not a generic keyword list.
Topic analysis
We analyse topics, phrases, and hashtags against your taxonomy, segmented by location, and track time-stamped metrics to show how conversations and sentiment evolve over time.
Influencers and
leaders analysis
We identify the channels, sites, and people driving relevant conversations, enabling you to understand influential voices and compare share of voice across competitors and strategic accounts.
Content marketing analysis
We monitor content published by competitors and peers across relevant channels and assess its reach and traction, helping inform your content, campaign, and positioning strategy.
Why Our Clients Work with Us
Context You Can Act On
Media SIGNALS with
analyst expertise
Media SIGNALS provides the monitoring foundation; Cognition’s analysts add the interpretation. Together, they help separate meaningful developments from everyday online noise and explain what those signals could mean for your business.
Built for decisions,
not dashboards
Instead of asking your team to monitor another dashboard, we deliver tailored intelligence reports around your priorities. Decision-makers get the relevant signals, context, and implications without having to interpret thousands of mentions themselves.
Flexible around
your requirements
Choose an engagement model that fits the intelligence you need – from focused projects to ongoing monitoring. Project-, output-, volume-, and analyst-day-based models provide flexibility as your requirements evolve.
Social Listening
Ready to Explore
How Cognition
Can Grow Your Business?
Let's Connect!
Download Your Sample Social Listening Report
Client Stories
Client Story
Strengthening Regulatory and Competitive Awareness in Pain Management
Strengthened regulatory awareness, enabled faster medical affairs decisions, and ensured relevant, accurate updates.
Client Story
Client Story
Delivered 360° market visibility, faster detection of product launches and competitor moves, and continuous brand tracking.
Client Story
Delivered continuous competitor visibility, sharper partnership priorities, and ongoing monitoring of AI, sustainability, and GLP-1 trends.
Ready to Uncover the Social Signals That Matter?
Hi, This is Emma. Let’s get the conversation started!