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Track the Social Media Conversations Already Shaping Your Market

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What it Solves

The Conversation Happens Before the Data Reaches You

A competitor’s pricing complaint. A key account voicing frustration. A sudden shift in industry sentiment. By the time these signals reach a conventional report, the opportunity to respond may have passed. Cognition tracks conversations across social platforms, forums, and the wider web, then separates meaningful signals from noise so your teams can act while the intelligence is still useful. This is powered by Media Signals, our proprietary social and media intelligence engine, working alongside select partner technologies.

Use Cases

Competitor Intelligence

Track conversations around competitors to understand how they are perceived, where they are gaining attention, and where customers or the market are signalling dissatisfaction—revealing opportunities to strengthen your competitive position.

Key Account Intelligence

Monitor conversations and mentions around priority accounts to identify emerging needs, business priorities, challenges, and relevant developments – giving account teams additional context to engage at the right time.

How It Works

A Personalised Taxonomy, Applied Across the Web

Cognition’s Media SIGNALS-powered approach tracks conversations, mentions, and content against a taxonomy built around your keywords, phrases, competitors, accounts, and industry terminology. We monitor relevant activity across social platforms, forums, and a broad range of web sources, analysing sentiment and context – not simply counting mentions. The result is intelligence that helps you understand what is being said, who is driving the conversation, how it is changing, and why it matters.

Topic Analysis

We analyse topics, phrases, and hashtags against your taxonomy, segmented by location, and track time-stamped metrics to show how conversations and sentiment evolve over time.

Influencers & Leaders Analysis

We identify the channels, sites, and people driving relevant conversations, enabling you to understand influential voices and compare share of voice across competitors and strategic accounts.

Content Marketing Analysis

We monitor content published by competitors and peers across relevant channels and assess its reach and traction, helping inform your content, campaign, and positioning strategy.

Why Our Clients Work with Us

A Premium, Tailored Service Delivered with a High ROI

Media SIGNALS + Analyst Expertise

Media SIGNALS provides the monitoring foundation; Cognition’s analysts add the interpretation. Together, they help separate meaningful developments from everyday online noise and explain what those signals could mean for your business.

Built for Decisions,
Not Dashboards

Instead of asking your team to monitor another dashboard, we deliver tailored intelligence reports around your priorities. Decision-makers get the relevant signals, context, and implications without having to interpret thousands of mentions themselves.

Flexible Around
Your Requirements

Choose an engagement model that fits the intelligence you need – from focused projects to ongoing monitoring. Project-, output-, volume-, and analyst-day-based models provide flexibility as your requirements evolve.

Social Listening

What Is Your Market Saying That You’re Not Listening?

Talk to Our Social Listening Experts

Ready to Explore
How Cognition Can Grow Your Business?
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