Navigator

The decision sits below
the contact list.

Navigator is Cognition’s configured account intelligence product for teams selling complex capability into specific verticals. It maps the real buying committee inside each priority account, and how the decision actually moves, before procurement becomes the visible entry point.

What It Solves

By the time procurement picks up, the decision is mostly made.

The technical evaluators, programme owners, and functional leaders who actually shape the buying decision have already moved on it usually long before the visible sales conversation begins.

For sales teams selling into a specific vertical, this means outreach to the visible contacts consistently arrives too late. Navigator solves for the intelligence layer below the visible contact list; the real buying committee and how the decision moves inside each priority account.

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How It Works

Each Navigator is a productized subscription

configured per vertical, with defined refresh cadence and scope. Ingests six categories of public-domain sources (corporate disclosures, hiring signals, patent activity, regulatory filings, published intelligence, portfolio data), human-reviewed per record, mapped to the buying committee structure inside each priority account. Quarterly refresh baseline with on-demand configuration for priority pursuits.

Delivered as a configured decision map with:

Where the hidden cost shows up

The issue is not always the tool.

Often, it is the foundation the tool is being asked to act on. Select a card to see how the data layer constrains GTM performance.

Domain damage

Stale and invalid contacts create bounces. Over time, that weakens sender reputation and affects the performance of the wider outbound programme.

Opportunity tax

Sales and marketing effort gets spent on contacts, accounts, and segments that should have been refreshed, deprioritised, or removed before the campaign launched.

Revenue gap

A target account may look covered in the CRM, but the actual buying committee is incomplete, out of date, or missing the stakeholders who influence the decision.

People moves

Promotions, departures, new appointments, and role changes create both risk and opportunity. If they are not tracked, warm routes go cold and new openings are missed.

AI underperformance

AI-assisted outreach only performs as well as the account and contact intelligence it inherits. If that intelligence is wrong, AI makes the wrong action look polished.

Why Our Clients Work With Us

Navigator

The gap is rarely the tools. It's the data underneath them.

Configured to your commercial motion. A CDMO conversation looks different from an AI/ML conversation – same underlying architecture, different configuration.

Sector-specific analyst context. Generic databases can’t map the difference between a Head of CMC and a Head of Manufacturing Science and Technology in a pharma account; but the difference decides who buys.

A productized subscription model, not a bespoke project. Your team operates on Navigator continuously as your priority list evolves.

The decision map sits below the visible contact list; surfacing the influence structure that decides the outcome before procurement is engaged.

The decision sits below
the contact list.

By the time procurement picks up, the decision is mostly made.

Each Navigator is a productized subscription

Confidence ratings on every record

Role context (technical vs commercial vs procurement)

Decision authority and influence signals

Sector-configured commercial motion (in pharma: CDMO, CRO, AI/ML, consultancy)

The issue is not always the tool.

Domain damage

Opportunity tax

Revenue gap

People moves

AI underperformance

The gap is rarely the tools. It's the data underneath them.

Ready to Explore How Cognition Can Grow Your Business?

Who we are

What we do

The decision sits below the contact list.

By the time procurement picks up, the decision is mostly made.

Each Navigator is a productized subscription

Confidence ratings on every record

Role context (technical vs commercial vs procurement)

Decision authority and influence signals

Sector-configured commercial motion (in pharma: CDMO, CRO, AI/ML, consultancy)

The issue is not always the tool.

Domain damage

Opportunity tax

Revenue gap

People moves

AI underperformance

The gap is rarely the tools. It's the data underneath them.

Ready to Explore How Cognition Can Grow Your Business?

Who we are

What we do

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The decision sits below
the contact list.