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Procurement and Supply Chain

Turn Sourcing Complexity
into Strategic Clarity

With decision-ready insights backed by AI and expert-led research

What it solves

Close the Intelligence Gaps Behind Critical Sourcing Decisions

Procurement teams are expected to control costs, manage supplier risk, and strengthen supply resilience, often without a complete or current view of the markets and suppliers behind those decisions.

Supplier risk is hard
to see early

Financial pressures, capacity constraints, geographic exposure, and supplier dependencies can remain hidden until they begin affecting sourcing decisions or continuity.

Cost and pricing visibility
is often incomplete

Changing input costs, fragmented benchmarks, and limited visibility into cost structures make it difficult to assess pricing, challenge assumptions, and strengthen negotiations.

Market intelligence can
lag the decision

Supplier landscapes, category dynamics, regulations, and market conditions evolve continuously, while procurement teams often rely on point-in-time research when making strategic sourcing decisions.

How it works

Intelligence Built Around the Decisions Procurement Teams Make

Cognition supports procurement and supply chain leaders across the sourcing lifecycle, from identifying strategic suppliers and benchmarking costs to understanding market dynamics and emerging risks. Our research and advisory solutions bring the intelligence needed to evaluate options, strengthen sourcing strategies, and make better-informed decisions. We combine our Media SIGNALS platform with deep category expertise to analyse complex markets, uncover opportunities, assess risks, and bring greater context to critical procurement decisions.

Supplier Intelligence

Pinpoint the right suppliers across categories and geographies
  • • Supplier identification, profiling and shortlisting
  • • Capability and capacity mapping
  • • Financial health, ESG and compliance reviews
  • • Supplier risk profiling and ranking
Case Examples:
  • • US | Industrial Manufacturing: Shortlisted alternate valve suppliers for a Midwest-based OEM seeking to reduce dependence on a single Tier-1 vendor
  • • Europe | Food and Beverage: Profiled certified organic ingredient suppliers across Poland and Spain for a UK-based natural snacks company
  • • Asia | Electronics: Mapped PCBA vendors in Taiwan and Vietnam for a Japanese electronics brand expanding its supplier base

Supply Market Intelligence

Navigate market shifts and sourcing dynamics with confidence
  • • Market sizing and growth projections
  • • Navigate market shifts and sourcing dynamics with confidence
  • • Supply chain mapping and risk concentration
  • • M&A activity, new entrants and trade landscape
  • • Porters Five Forces and competitive intensity
    • Case Examples:
  • • Asia | Automotive: Provided supply landscape and growth outlook for EV battery components in India and Southeast Asia for a Korean auto major

Cost and Pricing Intelligence

Gain an edge with fact-based pricing insights
  • • Should-cost modeling and TCO analysis
  • • Price benchmarking (internal and external)
  • • Input cost breakdowns and volatility tracking
  • • Price forecasting for critical categories

Procurement Strategy and Best Practices

Modernize procurement for long-term value creation
  • • Strategic sourcing frameworks
  • • Procurement operating model design
  • • Maturity assessments and benchmarking
  • • Digital tool evaluations (Ariba, Coupa, Jaggaer)
  • • Compliance, ESG and supplier diversity strategy

Category Intelligence

Go deep where it matters most, your critical spend areas
  • • Category dashboards with market snapshots
  • • Supplier dynamics, innovation and disruptions
  • • Substitution trends and emerging materials
  • • Tail spend visibility and optimization strategies

Custom Advisory

On-demand research to address unique sourcing questions
  • • Localization and nearshoring opportunity assessments
  • • Supplier consolidation analysis
  • • Risk-response playbooks for global procurement
  • • Ad hoc category and supplier intelligence
What WE DO

Unleashing Business Potential

Working closely with each client, we provide sector-specific intelligence through comprehensive and customized market reports and, because nothing stands still for very long, we continue to support clients with on-going timely updated and real-time market monitoring. We have specialist teams that support the following areas and, while each program is tailored to our clients’ specific requirements, we have developed a tried-and-tested approach and framework for each area that delivers the actionable insights our clients require for growth.
Tailored, timely and affordable Market Intelligence delivering enabling effective strategies
What it is
  • A) Identify the key opportunity areas for business growth by analyzing the market on four pillars—
    • a) market size and growth (and future outlook),
    • b) competitive landscape (value chain, key players, white spaces),
    • c) key customer segments (demand segments, size, growth, unmet needs), and
    • d) technology and regulatory landscape (and their impact on the market)
  • B) Analyze the identifies opportunities on their 'growth potential' (size and growth) and the client's 'ability to win'—to shortlist the most relevant opportunity areas for the client and create a short-term and a long-term road-map (GTM strategy) for each of those opportunity areas
What it covers
  • 1. Market Overview
    • a) Market Size & growth
    • b) Market Segmentation (by type, category, distribution channels, end-use, etc.)
    • c) Market Trends
  • 2. Competitive Landscape
    • a) Value Chain
    • b) Competitor landscape
    • c) Key Competitor profiles
    • d) White Space analysis
  • 3. Customers
    • a) Segmentation, Demand size, Growth
    • b) Insights into buying preferences
    • c) Key Competitor profiles
    • d) Unmet needs (current and future)
  • 4. Technology & Regulatory Landscape
    • a) Technological evolution and future outlook
    • b) Regulatory environment and its impact on the market
  • 5. Go-to-market Recommendations
    • (Opportunity analysis)
What it is

Gain a competitive edge by—

  • A) Developing an understanding of the competitive landscape, including competitor benchmarking and ranking, and a deep-dive on select competitors to get a honed-in view on their business performance, products, and strategies.
  • B) Ongoing monitoring (AI+HI) on critical themes (customized for a specific industry, priorities, use cases, etc.) and accessible through a platform (Cognition’s Media SIGNALS)
What it covers
  • A. Competitor Landscape:
    • a. Company Overview
    • b) Competing Products
    • c) HQ
    • d) Number of employees
    • e) Turnover
    • f) % Growth
    • g) Net profit margin
    • h) Turnover per employee
    • i) Target markets
    • h. Target audience
    • i. (other parameters as needed at company or segment level)
  • B. Key Competitors Deep-dive:
    • a. Business profile
    • b. Strategic roadmap
    • c. Products
    • d. Management team
    • e. Financial performance
    • f. Key Customers
What it is
Understand the potential of launching an event in the target market by evaluating the extent of the problem that the event would address, deep-dive into the key themes, analyze the competing events at the national and global level, and provide actionable recommendations about the format of the event, target exhibitors and visitors, and other key parameters
What it covers
  • 1. Evaluation phase
  • 2. Deep dive phase
  • 3. Competitor Analysis
  • 4. Recommendations
What it is
Gain insights into a specific industry's ESG framework, the risks in the supply chain, and understand the costs associated with business practices that may negatively impact the environment
What it covers
  • 1. Landscape - Industry ESG Environment
  • 2. ESG Compliance Framework
  • 3. Supplier Due Diligence & Risk Mapping
  • 4. ESG Self-Assessment
What it is
Identify the potential to launch a new product in the market by analyzing the demand potential (scale, growth), target audiences, competition, and provide detailed go/no-go analysis to know whether the idea is worth pursuing
What it covers
  • 1. Market Need
  • 2. Market Demand & Segmentation
  • 3. Competitive Analysis
  • 4. Recommendations
What it is
Evaluate the target market's technological readiness, identify emerging technological trends and frame actionable recommendations to prioritize (client's) own tech initiatives
What it covers
  • 1. Target market's tech platform and its features
  • 2. Existing modernization plans and futuristic view
  • 3. Competitiveness of the platform
  • 4. Actionable recommendations
What it is
Enable procurement and supply chain teams/functions to uncover new opportunities towards cost savings, value delivery, mitigating supply chain risks, and so on.
What it covers
  • 1. Category intelligence
  • 2. Commodity intelligence
  • 3. Supplier risk analysis
  • 4. Supplier Market analysis
  • 5. Should-cost analysis
  • 6. Negotiation fact-packs
  • 7. Spend analysis
What it is
To understand a company's business, products and services, financial performance, strategic focus, key partnerships, M&As, and innovation initiatives. To stay on top of recent developments, ongoing monitoring (AI+HI) on critical themes (customized for each company / set of companies) and accessible through a platform (Cognition's Media SIGNALS)
What it covers
  • 1. Overview of the company
    • • Headquarters
    • • Products and Services
    • • No. of Employees
    • • Turnover (USD mm)
    • • % Growth
    • • Profit Margin
    • • Turnover per employee (USD mm)
    • • Regional Presence
    • • Target Market
    • • Key Financial Comparison
  • 2. Products and Services
    • • Comprehensive breakdown
    • • Detailed product segmentation
    • • Individual product features and roadmap
  • 3. Key Clients
    • • List of key customers
    • • List of key clients’ (specific to your industry)
    • • Relevant customer stories
  • 4. Management Team
    • • High-level overview of the leadership team
    • • Key executives and biographical snapshots
  • 5. Financial Performance
    • • In-depth financial summary of the key competitors and its divisions
    • • Financial Elements
    • • Annual Results
    • • Quarterly Results
    • • Division-level Financial Performance
What it is
To understand an industry's performance, segmentation, key external drivers and challenges, the value chain, competitive environment and SWOT. To stay on top of the recent developments, ongoing monitoring (AI+HI) on critical themes (customized for the industry) and accessible through a platform (Cognition's Media SIGNALS)
What it covers
  • 1. Industry Overview
    • • Description of the industry
    • • Current size
    • • Historic growth rate
    • • Projected growth rate
  • 2. Market Segmentation
    • • Description of major market segments
    • • Market share of each segment
  • 3. Key External Drivers
    • • Economic factors
    • • Societal factors
    • • Technological factors
    • • Environmental factors
    • • Political factors
  • 4. Industry Value Chain Analysis
    • • Key inputs
    • • Key processes and operations
    • • Key outputs
    • • Distribution and marketing
  • 5. Competitive Environment
    • • Major competitors and their market share
    • • Analysis of competitive strategies
    • • Barriers to entry
    • • Potential for new entrants
    • • Power of suppliers
    • • Power of customers
  • 6. SWOT Analysis
    • Strengths, Weaknesses, Opportunities, and Threats
What it is
Identify, investigate and shortlist potential investment opportunities in the target market in order to make informed decisions for a potential merger and/or acquisition
What it covers
  • Evaluation Phase:
    • Building the addressable universe through:
    • A. Laundry list of the target universe
    • B. Relevant list of target companies
    • C. Shortlist of potential companies
  • Deep-Dive Phase:
    • Comprehensive view of the shortlisted companies:
    • A. Overview of the company
    • B. Products and Services
    • C. Key Clients
    • D. Management Team 
    • E. Financial Performance
Book A Meet

Why Our Clients Work with Us

From Market Complexity
to Sourcing Clarity

Context-rich
research

Every engagement is shaped around your category, geography, and sourcing priorities, not a generic market template.

AI combined with
human expertise

Our Media SIGNALS platform brings scale to intelligence gathering and analysis, while experienced analysts provide the context, judgement, and interpretation behind the findings.

Global and
local lens

From global supplier networks to regional specialists, we examine markets and supplier ecosystems at the level your sourcing decisions require.

Procurement and supply chain Intelligence

Procurement Intelligence

What Our Clients Say

Client Testimonials

Head of Direct Procurement, Global CPG Major (North America)
“Cognition helped us slash packaging costs by over 18% across five major SKUs. The should-cost analysis and supplier benchmarking were actionable, fast and extremely well-aligned with our commercial goals.”

VP of Sourcing, Tier-1 Automotive Supplier (Europe)
“We relied on Cognition for a complete market scan of EV battery suppliers in Eastern Europe and Asia. Their research enabled a dual-vendor strategy that reduced lead time by 22% and boosted risk resilience.”

Chief Procurement Officer, Electronics Conglomerate (Asia-Pacific)
“Our team needed real-time visibility into component price volatility. Cognition built us a custom cost-monitoring dashboard that cut negotiation cycles by 30% and exposed critical savings opportunities.”

Procurement Intelligence
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Ready to Transform Your Procurement Function?

Discover how Cognitions insights can help you reduce sourcing risks, optimize supplier selection and capture untapped value, faster

Make your next sourcing decision with better intelligence

Talk to a Procurement Specialist
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