perspective

The InsurTech industry is rapidly evolving, with artificial intelligence (AI) reshaping customer engagement, risk assessment, and account management. Key Account Intelligence (KAI) is emerging as a vital tool, enabling InsurTech firms to strengthen client relationships, personalise offerings, and drive revenue growth. By leveraging AI-driven insights, these companies enhance operational efficiency and maintain a competitive edge. …

How InsurTech Companies Are Leveraging AI for Key Account Intelligence Read More »

The Silent Revolution in B2B Insurance Imagine a world where insurers can predict risks before they materialize, tailor policies in real time, and proactively mitigate losses. This is not a futuristic vision—it is happening now, driven by the convergence of Internet of Things (IoT) and Artificial Intelligence (AI). While these technologies have made significant inroads …

The Role of IoT & AI in Redefining B2B Insurance Policies Read More »

On a rainy Tuesday morning in 2019, the CEO of a mid-sized insurance firm faced a stark realization. Despite a rich legacy and trusted brand, their traditional insurance distribution channels were yielding diminishing returns. A small yet transformative experiment in account-based marketing (ABM) not only reversed declining figures but also redefined how they engaged high-value …

The Strategic Impact of ABM on Insurance Distribution Channels: Data and Disruption Read More »