perspective

The Calm Before the Fracture  A quiet but seismic shift is underway in B2B lead generation—and many organizations don’t yet realize their foundations are starting to crack.  Recent platform enforcement actions have seen major data providers vanish from LinkedIn almost overnight. Tools that fueled thousands of prospecting pipelines – automated scrapers, Chrome extensions, and plug-ins, …

The Hidden Data Trap in B2B Prospecting: Why the Data Crackdown is Just the Beginning Read More »

Lead generation is the lifeblood of the events and conference industry. But not all leads are equal. In the events industry, this could mean scoring a lead based on their interaction with your event website, email campaigns, past attendance, or even their job title and company size. Some are ready to register and attend, while …

The Art and Science of Lead Scoring for Events & Conferences Read More »

Event organizers are losing millions in revenue opportunities, not from complex market dynamics or competitive pressures, but from a more fundamental challenge: basic data quality. At a time when the global events industry is undergoing unprecedented transformation – from Saudi Arabia’s emergence as a major technology hub to Europe’s push toward green energy exhibitions – …

The Event Data Crisis: Why Basic Data Quality is Costing You Revenue Now  Read More »

Cognition Solutions analysis reveals some striking patterns in the B2B events landscape: companies achieving record post-pandemic recovery are still missing up to 40% of their revenue potential. This isn’t about untapped markets or new event formats – it’s about Revenue Blind Spots – revenue opportunities hiding in plain sight within existing portfolios. 📊 Three critical …

The Revenue Blind Spots: Why Event Companies Are Missing 40% of Their Growth Opportunities Read More »

In the digital era, event organizers face a growing challenge of event no-shows: registrations are up, but actual attendance is unpredictable. The phenomenon of “event no-shows”—where attendees register but fail to show up—is more common than ever. From social media distractions to last-minute alternatives, today’s attendees are bombarded with choices, leading to low commitment levels …

The Ghost of Event No-Shows: Tackling Event Registrations in the Age of Distraction Read More »

The Missed Opportunity at the Biggest Industry Conference Imagine you’re at a massive industry conference, your booth bustling with activity. A group of interested attendees hovers near your demo station, but your sales reps are already engaged in deep conversations with other visitors. By the time they finish, those potential leads have moved on, lost …

Using Chatbots for On-the-Spot Lead Qualification at Booths and Virtual Events Read More »