perspective

The Missed Opportunity in Smaller Markets In the heart of a bustling Tier 2 city, a small electronics retailer was struggling to keep pace with larger, well-established brands. They had the right products, competitive pricing, and even a loyal local customer base—but their sales weren’t growing. They tried digital ads but saw little traction. What …

Hyperlocal Marketing for Consumer Electronics: Generating Leads in Tier 2 and 3 Cities Read More »

Sales Vs. Marketing Alignment: Why Can’t Two Be Friends? Sales and marketing teams are two of the most critical departments in any organization. When aligned, they can drive significant revenue growth, shorten sales cycles, and improve the overall customer experience. But, in many companies, these two groups have a history of rivalry and miscommunication. The …

Sales Vs. Marketing: Why Can’t Two Be Friends (and How to Fix It) Read More »

At Cognition, we don’t claim to have all the answers, nor do we believe we always have the perfect questions. What we do believe, based on years of experience working with marketing stakeholders across industries and segments, is that there is immense value in pausing and asking questions—even if they’re imperfect. It’s about pushing ourselves …

The Strategies Nobody Questions: Are They Holding You Back? Read More »

Master the art of landing pages & skyrocket conversions! This comprehensive landing page handbook unveils everything you need to know: crafting compelling copy, optimizing forms, A/B testing & more. Learn to design landing pages that convert visitors into leads & customers.

We’re here to unveil a treasure trove of innovative lead nurturing strategies that will keep your leads engaged, informed, and ultimately, ready to convert. We’ll ditch the tired tactics and explore a dynamic toolbox of approaches that go beyond the limitations of traditional methods. Here’s a breakdown of some effective lead nurturing tactics to consider: