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Pharma Procurement in 2025 and 2026: Key Challenges and How to Get Ahead 

Pharma Procurement in 2025 and 2026: Key Challenges and How to Get Ahead 

Pharma procurement teams are entering 2025 and 2026 with greater complexity, higher expectations, and tighter budgets. From managing supplier risk to adapting to cost volatility and rising compliance requirements, traditional approaches are no longer enough. Leading pharma companies are moving toward faster, AI-enabled models backed by industry expertise. This article outlines five key challenges procurement …

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F&B Procurement in 2025 and 2026: 5 Challenges and How Teams Are Responding 

F&B Procurement in 2025 and 2026: 5 Challenges and How Teams Are Responding 

F&B procurement leaders are navigating rising supply volatility, cost pressure, and compliance expectations. As we move through 2025 and into 2026, teams must rethink how they manage sourcing, supplier evaluation, and risk. Long RFQ cycles and traditional supplier databases no longer cut it. Forward-looking companies are adopting AI-enabled models backed by deep category expertise. This …

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Decoding the Strategic Intent of Non-Traditional Entrants in the Metals & Mining Value Chain

When the Ground Shifts from Beneath: How a Solar Company Quietly Acquired Mineral Rights Next Door  In late 2023, an Australian mid-cap copper producer received surprising news: a neighboring exploration license—previously untouched—had been acquired not by a rival miner, but by a renewables major.  What followed wasn’t a land grab. Within six months, the new …

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♻️ Green is the New Competitive Edge: Unmasking False ESG Claims in the Telecom Infrastructure Race 

♻️ Green is the New Competitive Edge: Unmasking False ESG Claims in the Telecom Infrastructure Race 

When Green Meets Grey Areas: A Wake-Up Call from Europe’s Edge  In Q2 2024, a Tier-1 telecom operator in Northern Europe proudly announced that its new edge data centers would be “100% green-powered.” The stock rose. Press lauded the announcement. Sustainability ratings nudged upward. But six weeks later, a regional competitor’s CI unit revealed something …

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The Silent Disruptors: How Private Equity Is Rewriting the Competitive Landscape in Enterprise IT 

The Silent Disruptors: How Private Equity Is Rewriting the Competitive Landscape in Enterprise IT 

The CRM Competitor You Never Saw Coming  In Q1 2023, a mid-market CRM platform, once considered an aging on-prem relic, won a $12 million SaaS migration deal from a Fortune 500 logistics company.  The surprise wasn’t that the incumbent (a large cloud-native player) lost the deal—it was who won it.  The new vendor? A name …

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Beyond Price Matching: How Competitor Intelligence Helps B2B Retailers Predict—and Prevent—Customer Experience Churn

Beyond Price Matching: How Competitor Intelligence Helps B2B Retailers Predict—and Prevent—Customer Experience Churn

The $150M Missed Signal That Changed a Retailer’s Fortune  In late 2023, a well-established North American CPG distributor lost a flagship supplier partnership it had held for over a decade.  It wasn’t undercut on price. It wasn’t displaced due to product quality.  The switch came down to a seamless, digitally enabled B2B experience offered by …

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AI vs. Packaging Engineers: Who Predicts Competitor Moves Better in the Age of Smart Manufacturing? 

When a Packaging Titan Missed the Signal  In late 2023, a European flexible packaging giant lost a major FMCG client to a newer, regional rival. It wasn’t a pricing war, nor a quality failure. The reason? The rival had quietly invested in a biodegradable multilayer film line six months earlier—perfectly timed to align with the …

AI vs. Packaging Engineers: Who Predicts Competitor Moves Better in the Age of Smart Manufacturing?  Read More »

Renewable Energy Events

Enterprise Subscriptions in Energy Publishing – What’s Changing

The trend toward enterprise-wide subscription sales among energy publishers—especially those serving oil & gas, renewables, power markets, and energy transition sectors—has accelerated significantly over the past few years. This shift reflects changes in how energy companies consume information, structure teams, and justify spending.  Here’s a breakdown of the key trends and best practices in this …

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Winning in B2B Subscriptions: What Today’s Publishers Must Get Right 

Winning in B2B Subscriptions: What Today’s Publishers Must Get Right 

As the B2B information market continues to evolve, the way publishers market, price, deliver, and grow their subscription offerings must evolve with it.  At Cognition, we work with leading B2B publishers across sectors like oil & gas, life sciences, finance, and manufacturing to build smarter, more scalable subscription programs. Based on what we’re seeing across …

Winning in B2B Subscriptions: What Today’s Publishers Must Get Right  Read More »

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