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When Green Meets Grey Areas: A Wake-Up Call from Europe’s Edge In Q2 2024, a Tier-1 telecom operator in Northern Europe proudly announced that its new edge data centers would be “100% green-powered.” The stock rose. Press lauded the announcement. Sustainability ratings nudged upward. But six weeks later, a regional competitor’s CI unit revealed something …
The CRM Competitor You Never Saw Coming In Q1 2023, a mid-market CRM platform, once considered an aging on-prem relic, won a $12 million SaaS migration deal from a Fortune 500 logistics company. The surprise wasn’t that the incumbent (a large cloud-native player) lost the deal—it was who won it. The new vendor? A name …
The $150M Missed Signal That Changed a Retailer’s Fortune In late 2023, a well-established North American CPG distributor lost a flagship supplier partnership it had held for over a decade. It wasn’t undercut on price. It wasn’t displaced due to product quality. The switch came down to a seamless, digitally enabled B2B experience offered by …
When a Packaging Titan Missed the Signal In late 2023, a European flexible packaging giant lost a major FMCG client to a newer, regional rival. It wasn’t a pricing war, nor a quality failure. The reason? The rival had quietly invested in a biodegradable multilayer film line six months earlier—perfectly timed to align with the …
The trend toward enterprise-wide subscription sales among energy publishers—especially those serving oil & gas, renewables, power markets, and energy transition sectors—has accelerated significantly over the past few years. This shift reflects changes in how energy companies consume information, structure teams, and justify spending. Here’s a breakdown of the key trends and best practices in this …
Enterprise Subscriptions in Energy Publishing – What’s Changing Read More »
As the B2B information market continues to evolve, the way publishers market, price, deliver, and grow their subscription offerings must evolve with it. At Cognition, we work with leading B2B publishers across sectors like oil & gas, life sciences, finance, and manufacturing to build smarter, more scalable subscription programs. Based on what we’re seeing across …
Winning in B2B Subscriptions: What Today’s Publishers Must Get Right Read More »
Financial spreading is the process of extracting, standardizing, and structuring financial data from income statements, balance sheets, and cash flow reports. It converts raw financials into a consistent format that analysts can use for credit evaluations, benchmarking, and trend analysis. Credit rating agencies depend heavily on the quality and timeliness of financial data. Yet, many …
Transforming Financial Spreading for Faster, Smarter Credit Ratings Read More »
The Day Biotech Derailed a Household Brand’s Go-to-Market Plan In late 2024, a global CPG giant delayed its launch of a plant-based skincare line in Europe. The reason? A small synthetic biology startup had already partnered with two regional retailers, offering lab-grown ingredients with superior efficacy and sustainability claims—at 20% lower cost. What shocked the …
The Frac Surprise in West Texas: How One Underdog Secured a Billion-Dollar Contract In mid-2023, an unexpected player in the Permian Basin ecosystem outmaneuvered larger rivals to secure a multi-year contract with a top-tier exploration and production (E&P) operator. This wasn’t a story of undercutting prices or throwing more horsepower into the field. Instead, it …
Drilling Down on Market Intelligence: How Oilfield Service Companies Stay Ahead with CI Read More »
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