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Cognition

perspective

Regulatory Benchmarking in Data Protection and Compliance​

Regional Regulations Are Creating New Leaders in Cybersecurity

And Why Your Competitive Lens Needs to Catch Up  The Missed Signal That Cost Millions  In early 2024, a large cybersecurity vendor lost a multi-year enterprise deal in Europe to a relatively unknown regional player. The client—a heavily regulated public-sector organization—chose a provider that had no global buzz, no analyst mentions, and minimal digital presence.  …

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Decoding the Strategic Intent of Non-Traditional Entrants in the Metals & Mining Value Chain

When the Ground Shifts from Beneath: How a Solar Company Quietly Acquired Mineral Rights Next Door  In late 2023, an Australian mid-cap copper producer received surprising news: a neighboring exploration license—previously untouched—had been acquired not by a rival miner, but by a renewables major.  What followed wasn’t a land grab. Within six months, the new …

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♻️ Green is the New Competitive Edge: Unmasking False ESG Claims in the Telecom Infrastructure Race 

♻️ Green is the New Competitive Edge: Unmasking False ESG Claims in the Telecom Infrastructure Race 

When Green Meets Grey Areas: A Wake-Up Call from Europe’s Edge  In Q2 2024, a Tier-1 telecom operator in Northern Europe proudly announced that its new edge data centers would be “100% green-powered.” The stock rose. Press lauded the announcement. Sustainability ratings nudged upward. But six weeks later, a regional competitor’s CI unit revealed something …

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The Silent Disruptors: How Private Equity Is Rewriting the Competitive Landscape in Enterprise IT 

The Silent Disruptors: How Private Equity Is Rewriting the Competitive Landscape in Enterprise IT 

The CRM Competitor You Never Saw Coming  In Q1 2023, a mid-market CRM platform, once considered an aging on-prem relic, won a $12 million SaaS migration deal from a Fortune 500 logistics company.  The surprise wasn’t that the incumbent (a large cloud-native player) lost the deal—it was who won it.  The new vendor? A name …

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Beyond Price Matching: How Competitor Intelligence Helps B2B Retailers Predict—and Prevent—Customer Experience Churn

Beyond Price Matching: How Competitor Intelligence Helps B2B Retailers Predict—and Prevent—Customer Experience Churn

The $150M Missed Signal That Changed a Retailer’s Fortune  In late 2023, a well-established North American CPG distributor lost a flagship supplier partnership it had held for over a decade.  It wasn’t undercut on price. It wasn’t displaced due to product quality.  The switch came down to a seamless, digitally enabled B2B experience offered by …

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AI vs. Packaging Engineers: Who Predicts Competitor Moves Better in the Age of Smart Manufacturing? 

When a Packaging Titan Missed the Signal  In late 2023, a European flexible packaging giant lost a major FMCG client to a newer, regional rival. It wasn’t a pricing war, nor a quality failure. The reason? The rival had quietly invested in a biodegradable multilayer film line six months earlier—perfectly timed to align with the …

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🧬 Beyond the Shelf: How Synthetic Biology Startups Are Disrupting Traditional CPG Supply Chains 

🧬 Beyond the Shelf: How Synthetic Biology Startups Are Disrupting Traditional CPG Supply Chains 

The Day Biotech Derailed a Household Brand’s Go-to-Market Plan  In late 2024, a global CPG giant delayed its launch of a plant-based skincare line in Europe. The reason? A small synthetic biology startup had already partnered with two regional retailers, offering lab-grown ingredients with superior efficacy and sustainability claims—at 20% lower cost. What shocked the …

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Drilling Down on Market Intelligence: How Oilfield Service Companies Stay Ahead with CI 

Drilling Down on Market Intelligence: How Oilfield Service Companies Stay Ahead with CI 

The Frac Surprise in West Texas: How One Underdog Secured a Billion-Dollar Contract  In mid-2023, an unexpected player in the Permian Basin ecosystem outmaneuvered larger rivals to secure a multi-year contract with a top-tier exploration and production (E&P) operator. This wasn’t a story of undercutting prices or throwing more horsepower into the field. Instead, it …

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The Hidden Competitor: Why Industrial Automation Vendors Are Quietly Becoming Your Next B2B Manufacturing Rival 

The €20 Million Surprise That No One Saw Coming  In 2022, a German Tier-2 metal components manufacturer—well-regarded for its precision output and longstanding contracts with major European OEMs—suffered a painful loss. A €20 million annual supply agreement was pulled out from under them.  The replacement? Not a lower-cost competitor from Eastern Europe. Not a vertically …

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