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At Cognition, we don’t claim to have all the answers, nor do we believe we always have the perfect questions. What we do believe, based on years of experience working with marketing stakeholders across industries and segments, is that there is immense value in pausing and asking questions—even if they’re imperfect. It’s about pushing ourselves …
The Strategies Nobody Questions: Are They Holding You Back? Read More »
As we enter the final stretch of the year, building a strong Q4 sales pipeline is more critical than ever. Whether you’re looking to hit your quarterly targets, maximize your commission, or set yourself up for a stellar start to next year, the groundwork you lay today will make all the difference. But here’s the …
🚀 5 Steps to Build Your Q4 Sales Pipeline (and Beyond) Read More »
The Rise of the Risk-Aware Key Account Manager: Building Strong Relationships and Mitigating Threats In today’s dynamic business landscape, key account managers (KAMs) must evolve beyond traditional roles to become risk-aware strategists. The modern KAM’s ability to identify, assess, and mitigate risks is crucial for maintaining and growing valuable client relationships. While fostering strong relationships …
KAM 2.0: Key Account Management + Risk Awareness = Sales Success Formula Read More »
When Your Sales Stars Dim: Rekindling Performance in Your Top Reps with this Guide for Sales Leaders Even the brightest stars sometimes lose their shine. In the high-pressure world of sales, even your most experienced and talented reps can hit a slump. Numbers that were once consistently impressive might suddenly start lagging behind targets. This can …
Struggling Sales Reps Diagnosis & Cure: A Guide for Sales Leaders Read More »
Master the art of landing pages & skyrocket conversions! This comprehensive landing page handbook unveils everything you need to know: crafting compelling copy, optimizing forms, A/B testing & more. Learn to design landing pages that convert visitors into leads & customers.
We’re here to unveil a treasure trove of innovative lead nurturing strategies that will keep your leads engaged, informed, and ultimately, ready to convert. We’ll ditch the tired tactics and explore a dynamic toolbox of approaches that go beyond the limitations of traditional methods. Here’s a breakdown of some effective lead nurturing tactics to consider:
5 Data-Driven Ways to Leverage Generative AI for Marketing Domination Buckle up, marketers! Generative AI is no longer a futuristic fantasy; it’s here to disrupt the marketing landscape and propel your brand to the top. Imagine crafting personalized content that speaks directly to each customer’s needs, optimizing campaigns in real-time based on deep audience insights, …
5 Strategies to Leverage Generative AI for Marketing⬆️ Read More »
Account Based Marketing Guide: A Targeted Approach to High-Value Accounts In today’s digital age, bombarding a broad audience with generic marketing messages just doesn’t cut it anymore. Enter Account-Based Marketing (ABM), a strategic marketing approach that focuses on a curated list of high-value target accounts. Imagine it as personalized marketing on steroids. ABM treats each …
The Ultimate Account Based Marketing Guide in 2024 and Beyond Read More »
Your Essential Video Marketing Guide to Crafting Captivating Video Content in 2024 In a fast-paced digital world, video marketing remains the most effective way to grab attention, connect with audiences, and achieve marketing goals. With online video predicted to make up 82% of all internet traffic in 2024, embracing this medium is crucial. This guide …
Video Marketing Guide: The A-Z of Video Marketing in 2024 Read More »
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