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What It Solves
Static org charts miss cross-unit buying centers and informal influence networks
- Matrixed enterprises hide decision authority. CIOs may control budget, but procurement influences vendors; product teams drive requirements, but legal blocks contracts. Traditional org charts show reporting lines, not buying power.
- Stakeholder turnover creates intelligence gaps. Leadership changes every 18-24 months erase institutional knowledge of who influences decisions. Sales teams lose 6-9 months rebuilding relationships after promotions or departures.
- Cross-functional buying centers operate invisibly. Digital transformation projects involve 8-12 stakeholders across IT, operations, finance, and business units. Org charts don’t reveal who collaborates, who conflicts, or who holds veto power.
- Generic contact lists waste targeting effort. Database providers deliver 500 contacts with no influence context, forcing sales teams to guess who matters. 70-80% of outreach targets non-influencers, diluting message impact and brand reputation.
- Account growth stalls without stakeholder visibility. Existing relationships in one business unit don’t translate to adjacent divisions. Without mapped networks, cross-sell opportunities remain invisible until competitors enter through different doors.
Hi, This is Emma. Let’s get the conversation started!