Content Solutions | Media Content Monitoring

Sponsor & Exhibitor (SPEX) Development

Intelligence-led.
Precision-focused. Growth-proven.

Net-New Sponsor and Exhibitor Pipelines Powered by
Ecosystem Intelligence, Propensity Scoring, and ROI-Focused Engagement

What It Solves

Surface Net-New Spenders and Sharpen ROI Narratives Before Sponsors Commit Budgets Elsewhere

Sponsor pipelines stagnate as lists age, new entrants are missed, and competitive share gets diluted.
Event differentiation erodes when sponsor overlap across competing shows grows unchecked.
Sponsors demand clear ROI and audience relevance before committing budgets — making “spray and pray” outreach obsolete.
Self-serve data tools (Apollo, Clay, GPT ICPs) often miss nuanced spend patterns, multi-event participation signals and emerging buyer signals.

How it works

From Exhaustive Sponsor Builds to High-Context Engagement – Continuous Opportunity Discovery That Stays Live and Actionable

We combine AI-accelerated intelligence with commercial expertise to surface net-new prospects and sharpen ROI narratives

Spender universe mapping – Exhaustive build of active and emerging sponsors ranked by sector, region, spend trends, event participation, and propensity to convert.

Competitor & propensity modeling – Overlap analysis + historical spend + intent signals to rank highest-likelihood wins and identify whitespace opportunities.

High-context engagement – Tailored pitch kits with sponsor behavior patterns, ROI benchmarking, and vertical-specific insights ready to deploy.
Continuous opportunity discovery – Signal-based triggers and quarterly refreshes keep sponsor intelligence live, actionable, and monetizable.

Sponsor & Exhibitor (SPEX) Development

Why Our Clients Work with Us

Living Intelligence – Propensity-ranked sponsor universes refreshed quarterly, not static lists that decay at 20-30% annually.

Faster Time-to-Close – Prioritization and high-context engagement accelerate deal cycles and improve close rates.

AI + Human Depth – We combine AI-accelerated research with commercial insight to deliver competitive intelligence that self-serve tools miss.

Stronger ROI Story – Competitive spend insights and benchmarked sponsor performance underpin credible, data-backed pitches.

Proven Results – 20–30% YoY SPEX growth; 4/10 Tier-1 close rate in targeted campaigns.