Skip to content 
market intelligence
Market Insights Directing
Business Growth
Customized solutions built around tried-and-tested frameworks
Challenges Faced by Clients
Uncertainty is the
Only Certainty
Truer today than it’s ever been
The environment in which we run our businesses continues to change at an ever-increasing rate. In addition, with an even more complex web of information and disinformation at our fingertips, it’s becoming increasingly difficult to cut through the noise. The ultimate winners are those that effectively interpret what’s going on and stay ahead of the curve by taking quick, data driven, business critical strategic decisions.
At Cognition, we understand the importance of effectively integrating market intelligence initiatives with the broader strategic planning process. We help businesses stay ahead in an ever-changing market with our bespoke market studies.
What WE DO
Unleashing Business Potential
Working closely with each client, we provide sector-specific intelligence through comprehensive and customized market reports and, because nothing stands still for very long, we continue to support clients
with on-going timely updated and real-time market monitoring. We have specialist teams that support the following areas and, while each program is tailored to our clients’ specific requirements, we have developed
a tried-and-tested approach and framework for each area that delivers the actionable insights our clients require for growth.
with on-going timely updated and real-time market monitoring. We have specialist teams that support the following areas and, while each program is tailored to our clients’ specific requirements, we have developed
a tried-and-tested approach and framework for each area that delivers the actionable insights our clients require for growth.
Tailored, timely and affordable Market Intelligence enabling effective strategies
Market Opportunity Assessment
What it is
-
A) Identify the key opportunity areas for business growth by analyzing the market on four pillars—
- a) market size and growth (and future outlook),
- b) competitive landscape (value chain, key players, white spaces),
- c) key customer segments (demand segments, size, growth, unmet needs), and
- d) technology and regulatory landscape (and their impact on the market)
- B) Analyze the identifies opportunities on their 'growth potential' (size and growth) and the client's 'ability to win'—to shortlist the most relevant opportunity areas for the client and create a short-term and a long-term road-map (GTM strategy) for each of those opportunity areas
What it covers
-
1. Market Overview
- a) Market Size & growth
- b) Market Segmentation (by type, category, distribution channels, end-use, etc.)
- c) Market Trends
-
2. Competitive Landscape
- a) Value Chain
- b) Competitor landscape
- c) Key Competitor profiles
- d) White Space analysis
-
3. Customers
- a) Segmentation, Demand size, Growth
- b) Insights into buying preferences
- c) Key Competitor profiles
- d) Unmet needs (current and future)
-
4. Technology & Regulatory Landscape
- a) Technological evolution and future outlook
- b) Regulatory environment and its impact on the market
-
5. Go-to-market Recommendations
- (Opportunity analysis)
Competitor Intelligence
What it is
Gain a competitive edge by—
- A) Developing an understanding of the competitive landscape, including competitor benchmarking and ranking, and a deep-dive on select competitors to get a honed-in view on their business performance, products, and strategies.
- B) Ongoing monitoring (AI+HI) on critical themes (customized for a specific industry, priorities, use cases, etc.) and accessible through a platform (Cognition’s Media SIGNALS)
What it covers
-
A. Competitor Landscape:
- a. Company Overview
- b) Competing Products
- c) HQ
- d) Number of employees
- e) Turnover
- f) % Growth
- g) Net profit margin
- h) Turnover per employee
- i) Target markets
- h. Target audience
- i. (other parameters as needed at company or segment level)
-
B. Key Competitors Deep-dive:
- a. Business profile
- b. Strategic roadmap
- c. Products
- d. Management team
- e. Financial performance
- f. Key Customers
Event Intelligence
What it is
Understand the potential of launching an event in the target market by evaluating the extent of the problem that the event would address, deep-dive into the key themes, analyze the competing events at the national and global level, and provide actionable recommendations about the format of the event, target exhibitors and visitors, and other key parameters
What it covers
- 1. Evaluation phase
- 2. Deep dive phase
- 3. Competitor Analysis
- 4. Recommendations
ESG Intelligence
What it is
Gain insights into a specific industry's ESG framework, the risks in the supply chain, and understand the costs associated with business practices that may negatively impact the environment
What it covers
- 1. Landscape - Industry ESG Environment
- 2. ESG Compliance Framework
- 3. Supplier Due Diligence & Risk Mapping
- 4. ESG Self-Assessment
Product Intelligence
What it is
Identify the potential to launch a new product in the market by analyzing the demand potential (scale, growth), target audiences, competition, and provide detailed go/no-go analysis to know whether the idea is worth pursuing
What it covers
- 1. Market Need
- 2. Market Demand & Segmentation
- 3. Competitive Analysis
- 4. Recommendations
Technology Due Diligence
What it is
Evaluate the target market's technological readiness, identify emerging technological trends and frame actionable recommendations to prioritize (client's) own tech initiatives
What it covers
- 1. Target market's tech platform and its features
- 2. Existing modernization plans and futuristic view
- 3. Competitiveness of the platform
- 4. Actionable recommendations
Procurement & Supply Chain Intelligence
What it is
Enable procurement and supply chain teams/functions to uncover new opportunities towards cost savings, value delivery, mitigating supply chain risks, and so on.
What it covers
- 1. Category intelligence
- 2. Commodity intelligence
- 3. Supplier risk analysis
- 4. Supplier Market analysis
- 5. Should-cost analysis
- 6. Negotiation fact-packs
- 7. Spend analysis
Company Profile
What it is
To understand a company's business, products and services, financial performance, strategic focus, key partnerships, M&As, and innovation initiatives. To stay on top of recent developments, ongoing monitoring (AI+HI) on critical themes (customized for each company / set of companies) and accessible through a platform (Cognition's Media SIGNALS)
What it covers
- 1. Overview of the company
- • Headquarters
- • Products and Services
- • No. of Employees
- • Turnover (USD mm)
- • % Growth
- • Profit Margin
- • Turnover per employee (USD mm)
- • Regional Presence
- • Target Market
- • Key Financial Comparison
- 2. Products and Services
- • Comprehensive breakdown
- • Detailed product segmentation
- • Individual product features and roadmap
- 3. Key Clients
- • List of key customers
- • List of key clients’ (specific to your industry)
- • Relevant customer stories
- 4. Management Team
- • High-level overview of the leadership team
- • Key executives and biographical snapshots
- 5. Financial Performance
- • In-depth financial summary of the key competitors and its divisions
- • Financial Elements
- • Annual Results
- • Quarterly Results
- • Division-level Financial Performance
Industry Profile
What it is
To understand an industry's performance, segmentation, key external drivers and challenges, the value chain, competitive environment and SWOT. To stay on top of the recent developments, ongoing monitoring (AI+HI) on critical themes (customized for the industry) and accessible through a platform (Cognition's Media SIGNALS)
What it covers
- 1. Industry Overview
- • Description of the industry
- • Current size
- • Historic growth rate
- • Projected growth rate
- 2. Market Segmentation
- • Description of major market segments
- • Market share of each segment
- 3. Key External Drivers
- • Economic factors
- • Societal factors
- • Technological factors
- • Environmental factors
- • Political factors
- 4. Industry Value Chain Analysis
- • Key inputs
- • Key processes and operations
- • Key outputs
- • Distribution and marketing
- 5. Competitive Environment
- • Major competitors and their market share
- • Analysis of competitive strategies
- • Barriers to entry
- • Potential for new entrants
- • Power of suppliers
- • Power of customers
- 6. SWOT Analysis
- Strengths, Weaknesses, Opportunities, and Threats
Investment Due Diligence
What it is
Identify, investigate and shortlist potential investment opportunities in the target market in order to make informed decisions for a potential merger and/or acquisition
What it covers
- Evaluation Phase:
- Building the addressable universe through:
- A. Laundry list of the target universe
- B. Relevant list of target companies
- C. Shortlist of potential companies
- Deep-Dive Phase:
- Comprehensive view of the shortlisted companies:
- A. Overview of the company
- B. Products and Services
- C. Key Clients
- D. Management Team
- E. Financial Performance
What WE DO
Unleashing Business Potential
Working closely with each client, we provide sector-specific intelligence through comprehensive and customized market reports and, because nothing stands still for very long, we continue to support clients with on-going timely updated and real-time market monitoring. We have specialist teams that support the following areas and, while each program is tailored to our clients’ specific requirements, we have developed a tried-and-tested approach and framework for each area that delivers the actionable insights our clients require for growth.
Tailored, timely and affordable Market Intelligence delivering enabling effective strategies
What it is
-
A) Identify the key opportunity areas for business growth by analyzing the market on four pillars—
- a) market size and growth (and future outlook),
- b) competitive landscape (value chain, key players, white spaces),
- c) key customer segments (demand segments, size, growth, unmet needs), and
- d) technology and regulatory landscape (and their impact on the market)
- B) Analyze the identifies opportunities on their 'growth potential' (size and growth) and the client's 'ability to win'—to shortlist the most relevant opportunity areas for the client and create a short-term and a long-term road-map (GTM strategy) for each of those opportunity areas
What it covers
-
1. Market Overview
- a) Market Size & growth
- b) Market Segmentation (by type, category, distribution channels, end-use, etc.)
- c) Market Trends
-
2. Competitive Landscape
- a) Value Chain
- b) Competitor landscape
- c) Key Competitor profiles
- d) White Space analysis
-
3. Customers
- a) Segmentation, Demand size, Growth
- b) Insights into buying preferences
- c) Key Competitor profiles
- d) Unmet needs (current and future)
-
4. Technology & Regulatory Landscape
- a) Technological evolution and future outlook
- b) Regulatory environment and its impact on the market
-
5. Go-to-market Recommendations
- (Opportunity analysis)
What it is
Gain a competitive edge by—
- A) Developing an understanding of the competitive landscape, including competitor benchmarking and ranking, and a deep-dive on select competitors to get a honed-in view on their business performance, products, and strategies.
- B) Ongoing monitoring (AI+HI) on critical themes (customized for a specific industry, priorities, use cases, etc.) and accessible through a platform (Cognition’s Media SIGNALS)
What it covers
-
A. Competitor Landscape:
- a. Company Overview
- b) Competing Products
- c) HQ
- d) Number of employees
- e) Turnover
- f) % Growth
- g) Net profit margin
- h) Turnover per employee
- i) Target markets
- h. Target audience
- i. (other parameters as needed at company or segment level)
-
B. Key Competitors Deep-dive:
- a. Business profile
- b. Strategic roadmap
- c. Products
- d. Management team
- e. Financial performance
- f. Key Customers
What it is
Understand the potential of launching an event in the target market by evaluating the extent of the problem that the event would address, deep-dive into the key themes, analyze the competing events at the national and global level, and provide actionable recommendations about the format of the event, target exhibitors and visitors, and other key parameters
What it covers
- 1. Evaluation phase
- 2. Deep dive phase
- 3. Competitor Analysis
- 4. Recommendations
What it is
Gain insights into a specific industry's ESG framework, the risks in the supply chain, and understand the costs associated with business practices that may negatively impact the environment
What it covers
- 1. Landscape - Industry ESG Environment
- 2. ESG Compliance Framework
- 3. Supplier Due Diligence & Risk Mapping
- 4. ESG Self-Assessment
What it is
Identify the potential to launch a new product in the market by analyzing the demand potential (scale, growth), target audiences, competition, and provide detailed go/no-go analysis to know whether the idea is worth pursuing
What it covers
- 1. Market Need
- 2. Market Demand & Segmentation
- 3. Competitive Analysis
- 4. Recommendations
What it is
Evaluate the target market's technological readiness, identify emerging technological trends and frame actionable recommendations to prioritize (client's) own tech initiatives
What it covers
- 1. Target market's tech platform and its features
- 2. Existing modernization plans and futuristic view
- 3. Competitiveness of the platform
- 4. Actionable recommendations
What it is
Enable procurement and supply chain teams/functions to uncover new opportunities towards cost savings, value delivery, mitigating supply chain risks, and so on.
What it covers
- 1. Category intelligence
- 2. Commodity intelligence
- 3. Supplier risk analysis
- 4. Supplier Market analysis
- 5. Should-cost analysis
- 6. Negotiation fact-packs
- 7. Spend analysis
What it is
To understand a company's business, products and services, financial performance, strategic focus, key partnerships, M&As, and innovation initiatives. To stay on top of recent developments, ongoing monitoring (AI+HI) on critical themes (customized for each company / set of companies) and accessible through a platform (Cognition's Media SIGNALS)
What it covers
- 1. Overview of the company
- • Headquarters
- • Products and Services
- • No. of Employees
- • Turnover (USD mm)
- • % Growth
- • Profit Margin
- • Turnover per employee (USD mm)
- • Regional Presence
- • Target Market
- • Key Financial Comparison
- 2. Products and Services
- • Comprehensive breakdown
- • Detailed product segmentation
- • Individual product features and roadmap
- 3. Key Clients
- • List of key customers
- • List of key clients’ (specific to your industry)
- • Relevant customer stories
- 4. Management Team
- • High-level overview of the leadership team
- • Key executives and biographical snapshots
- 5. Financial Performance
- • In-depth financial summary of the key competitors and its divisions
- • Financial Elements
- • Annual Results
- • Quarterly Results
- • Division-level Financial Performance
What it is
To understand an industry's performance, segmentation, key external drivers and challenges, the value chain, competitive environment and SWOT. To stay on top of the recent developments, ongoing monitoring (AI+HI) on critical themes (customized for the industry) and accessible through a platform (Cognition's Media SIGNALS)
What it covers
- 1. Industry Overview
- • Description of the industry
- • Current size
- • Historic growth rate
- • Projected growth rate
- 2. Market Segmentation
- • Description of major market segments
- • Market share of each segment
- 3. Key External Drivers
- • Economic factors
- • Societal factors
- • Technological factors
- • Environmental factors
- • Political factors
- 4. Industry Value Chain Analysis
- • Key inputs
- • Key processes and operations
- • Key outputs
- • Distribution and marketing
- 5. Competitive Environment
- • Major competitors and their market share
- • Analysis of competitive strategies
- • Barriers to entry
- • Potential for new entrants
- • Power of suppliers
- • Power of customers
- 6. SWOT Analysis
- Strengths, Weaknesses, Opportunities, and Threats
What it is
Identify, investigate and shortlist potential investment opportunities in the target market in order to make informed decisions for a potential merger and/or acquisition
What it covers
- Evaluation Phase:
- Building the addressable universe through:
- A. Laundry list of the target universe
- B. Relevant list of target companies
- C. Shortlist of potential companies
- Deep-Dive Phase:
- Comprehensive view of the shortlisted companies:
- A. Overview of the company
- B. Products and Services
- C. Key Clients
- D. Management Team
- E. Financial Performance
MARKET INTELLIGENCe
Why Our Clients Work with Us
The Power of
Customized Insights
Our Differentiation for Your Success
- Our research experts simplify complex information, delivering timely and actionable insights
- Projects are typically run with a schedule of go/no-go stages, ensuring ‘good money’ isn’t thrown at low ROI projects
- All budgets are catered for and we have a range of flexible commercial models that work best for the client and the specific project – project-based, output or volume-based, FTE, credit model (bundle of analyst-days)
- By leveraging AI and HI, our tech-driven, human-led methodology enables the processing of huge volumes of data and intelligence, while delivering clear simple strategic direction and all done in an affordable, sustainable way
- Through our industry monitoring solutions, Media SIGNALS, clients receive continuous market updates and real-time insights to ensure necessary strategic course corrections are made in a timely way
Ready to Explore How Cognition Can Grow Your Business?
