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Cognition – Informa Markets | Tahaluf

Strategic Engagement Overview

24+ Years of Collaboration

Across Informa's Leading Global Brands

Strategic Initiatives in Informa's Specialist Sectors

OUR EXPERTISE EXTENDS BEYOND THESE HIGHLIGHTED SECTORS, SUPPORTING
INFORMA ACROSS A WIDE RANGE OF SPECIALIST MARKETS

Sector / Brands

Aviation Events (Aviation Week, MRO Series, and Routes)

Engagement Focus Engagement Objectives Outcomes / Way Forward
Global Aviation Audience Development – Commercial & MRO Focus
  • Boost audience engagement and participation.
  • Data-driven visitor, exhibitor, sponsor outreach.
  • Support new aviation routes development events.
  • Decade long collaboration delivering audience growth and sponsor engagement.
  • Focus on sustainability in aviation and advanced MRO technologies.
  • Strategic event involvement for new attendee acquisition.

Healthcare Events (Medlab, Arab Health, & Associated Events)

Engagement Focus Engagement Objectives Outcomes / Way Forward
Visitor, Exhibitor & Sponsor Growth Solutions
  • Data solutions for visitor, exhibitor, sponsor engagement.
  • Launch new healthcare segments with data-driven outreach.
  • Expanded visitor databases and sponsor pools.
  • Data-driven segmentation and engagement refinement.

Technology & Cybersecurity Events (Tahaluf & Strategic Alliances - DeepFest, 24Fintech, and Black Hat MEA)

Engagement Focus Engagement Objectives Outcomes / Way Forward
Launch Support for Emerging Tech and Cybersecurity Events
  • End-to-end support for visitor, exhibitor, and sponsor acquisition.
  • Drive strategic and brand growth for Tahaluf.
  • Delivered AI-focused data builds for DeepFest.
  • Targeted data solutions for audience expansion and exhibitor acquisition for 24Fintech.
  • Enhanced visitor and exhibitor engagement for Black Hat MEA via targeted Cybersecurity data solutions.

Tourism (Umrah & Ziyarah Forum 2025)

Engagement Focus Engagement Objectives Outcomes / Way Forward
Visitor & VIP Data Build
  • Identify and engage high-value stakeholders across the Umrah ecosystem
  • Build a strategic database of C-level, founder, and senior decision-makers across government, operators, hospitality, and tech sectors
  • Enable targeted outreach aligned with geography, title, and industry tiering.
  • Developed a 40,000 visitor & VIP database with C-level & decision-makers across the Umrah ecosystem.
  • Prioritized C-level & policy influencers for VIP targeting
  • Delivered under tight timelines with agile adjustments to volume and scope

    New Engagements in Discussion – Expanding Strategic Impact

    OUR EXPERTISE EXTENDS BEYOND THESE HIGHLIGHTED SECTORS, SUPPORTING
    INFORMA ACROSS A WIDE RANGE OF SPECIALIST MARKETS

    Sector / Brands

    Manufacturing & Trade (Made in Saudi 2025)

    Engagement Focus Engagement Objectives
    Strategic Exhibitor Acquisition & Market Mapping
    • Build a database of 3,000–6,000 qualified prospects to convert 500 exhibitors
    • Identify and prioritize companies aligned with Saudi manufacturing goals and distributor potential.
    • Offer two-tiered engagement paths - a strategic ecosystem-led model and a tactical data build - to suit client timelines and depth requirements.
    • Deliver phased insights supporting strategic outreach and sector mapping aligned to Saudi economic priorities.

    Healthcare & Biotech (CPhI Middle East)

    Engagement Focus Engagement Objectives
    Comprehensive Data Build – Pharma & Biotech Startups
    • Compile 50,000 visitor and 10,000 exhibitor databases covering pharma & biotech startups across key global regions.
    • Targeted outreach to decision-makers and R&D heads.

    Real Estate (Cityscape REIS 2025)

    Engagement Focus Engagement Objectives
    Investment-Focused VIP & Strategic Investor Data Build
    • Develop a highly targeted database of C-suite leaders, senior fund managers, and investment executives across GCC and global markets aligned to event themes.
    • Support a rapid 4–5 week pilot campaign to bolster delegate and sponsor acquisition for this inaugural investment summit.
    • Enable segmentation by private equity, real estate capital markets, and real estate development functions using standardised title taxonomy.

    Healthcare (WHX Miami 2025)

    Engagement Focus Engagement Objectives
    Tele Research & Telemarketing
    • Re-engage 2,800+ past attendees of FIME to gather qualitative feedback on rebrand impact, attendance barriers, and content expectations.
    • Use structured phone-based surveys to assess reasons for disengagement and likelihood of future attendance.
    • Support conversion via follow-up telemarketing aimed at pre-registration and lead recovery.
    • Deliver insights into rebranding perception, economic impact, and event value proposition gaps to inform future campaign planning.

    Education (GESS 2025)

    Engagement Focus Engagement Objectives
    Data Build – Visitor & Exhibitor Targeting
    • Develop strategic Visprom and Exprom databases to support audience growth and exhibitor engagement for GESS Dubai 2025.
    • Target senior education buyers, distributors, and institutional decision-makers across key regional and international markets.
    • Provide flexible delivery models aligned to budget constraints, with potential for scaled investment post pilo

      INFORMA’S STRATEGIC PRIORITIES | COGNITION’S TAILORED SUPPORT

      INFORMA'S GROWTH ACCELERATION PLAN 2 (GAP 2)

      HOW WE CAN SUPPORT

      Portfolio Focus – Growth in Specialist Markets

      • Accelerate growth in Aviation, Healthcare, and Technology.
      • Expand scale in Academic and B2B sectors.
      • Leverage geographic expansion (Middle East, India, Thailand, and China).
      • Market Intelligence & M&A: Actionable market validation and competitor intelligence for event launches, partnerships, and M&A.
      • Localized Growth: Regional data strategies to expand audiences in emerging markets.
      • Leadership in Specialist Sectors: Strategic insights to reinforce Informa's position in key verticals like Foodservice, Packaging, Technology.

      Digital & Data – Expanding Digital Services & Data Utilization

      • Scale IIRIS first-party data platform.
      • Expand B2B Digital Services (e.g., TechTarget).
      • Enhance customer engagement via buyer intent insights and lead generation.
      • IIRIS Data Enrichment : Customer profiling for targeted outreach and lead generation, meeting privacy standards.
      • B2B Digital Expansion: Data solutions to identify buyer intent signals, aiding in development of platforms like Intentive.
      • Digital Event Engagement: Data-driven strategies to enhance live/virtual event interaction using matchmaking tools.

      Embedding Sustainability -  FasterForward Programme

      • Expand Sustainable Event Fundamentals and Better Stands initiatives.
      • Maintain ESG leadership (MSCI AAA, DJSI World Index).
      • Sustainable Exhibitors and Sponsors: Data intelligence to align exhibitors/sponsors, with sustainability goals.
      • Sustainability-Focused Attendees: Segment audiences interested in sustainability, targeted engagement to boost attendee satisfaction.
      • Sustainable Event Fundamentals: Analytics and insights to enhance sustainability programs, identify trends and expand Better Stands initiative.

      Enhance Customer Experience & Market Leadership

      • Strengthen industry leadership by attracting top talent & thought leaders.
      • Maintain B2B leadership with high-profile event speakers and partnerships.
      • Thought Leader Mapping: Identify and engage influencers, executives, and emerging leaders to ensure high-caliber event participation.
      • Event Content Enhancement: Use stakeholder intelligence to boost speaker lineups and enhance attendee value.
      • Industry Partnerships: Identify partners aligning with Informa's specialist markets.

      Accelerating Growth via Geographic Expansion

      • Expand into high-growth markets (Saudi Arabia, India, Asia-Pacific).
      • Strengthen Strategic Partnerships (Tahaluf in Saudi Arabia).
      • Regional Market Insights: Localized data and audience profiling to drive growth in high-potential regions (e.g., support for Tahaluf, LEAP, Black Hat MEA).
      • Partnership Growth: Identify opportunities and provide market insights to strengthen partnerships like Tahaluf.
      • Strategic Expansion: Engage with regional stakeholders for smooth entry and growth in emerging markets.

        Cognition at a Glance

        0 +
        Years of experience,
        incorporated in 2000
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        Countries covered across the UK, Continental Europe, North America, Middle East & APAC
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        Expert network,
        technology, markets, strategy
        & business models

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