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GTM Intelligence

Account-structured. Buying-center-mapped.
Territory-aligned

Build bespoke contact databases mapped to your account
hierarchies, territories, and sales structure. Align to client taxonomy.
Deploy to Salesforce/HubSpot/CRM.

Strategic Context

Most GTM data providers structure databases by their taxonomy, not your sales coverage model. We structure intelligence by account tiers, territory assignments, and rep capacity – mapping buying centers to how you actually deploy resources. This alignment typically reduces territory planning cycles by 40-60% and improves rep productivity by 25-35%.
Why Our Clients Work with Us

Generic firmographics ignore territory coverage.
Account targeting breaks

Generic firmographics ignore territory coverage. Account targeting breaks
Sales and marketing teams at mid-market to enterprise scale need GTM data aligned to territory
coverage, account tiers, and sales motions – not generic firmographic filters.
We solve for:

ICP definitions vary across products and regions.

Standard firmographic filters (revenue, employee count, industry) don't capture territory-specific qualification logic or product-specific buying patterns. Sales teams work from different ICP definitions than marketing, creating coverage gaps. and duplicate outreach to the same accounts.

ABM segmentation requires buying center context.

Targeting accounts by firmographics alone misses decision authority, stakeholder influence, and buying center structure. Programs reach wrong contacts at target accounts, producing low meeting rates despite correct account selection because outreach targets job titles instead of decision roles.

Territory planning demands coverage and capacity alignment.

RevOps and territory managers need data structured by rep capacity, geographic coverage, and account tier assignment. Generic databases force manual territory mapping and quota balancing outside the data system, adding 40-60 hours per planning cycle.

Complex buying centers span multiple entities and geographies.

Global account targeting requires mapping decision authority across subsidiaries, regional offices, and business units. Most datasets provide HQ contact lists without entity relationships or decision jurisdiction clarity, producing outreach to contacts who cannot influence purchasing decisions.

Internal systems lack functional precision for GTM workflows.

CRM records with generic titles (VP Sales, Director Marketing) don't distinguish budget authority from technical evaluation or strategic decision-makers from implementation stakeholders. Sales teams spend 3-5 hours per account researching functional roles before outreach begins.

Interested? Let's Chat

What it Solves

Structure accounts by tiers. Align to territory
capacity and quota distribution

Map buying centers to decision roles. Deploy to CRM with quarterly refresh

Account Tier and Territory Structure

Define account segmentation by revenue potential, product fit, and rep capacity. Map territory boundaries, coverage assignments, and quota distribution logic. Database structure matches internal account tiers and sales motion deployment, eliminating manual territory mapping exercises that add 40-60 hours per planning cycle.

Buying Center Intelligence

Research decision authority, budget ownership, and technical evaluation roles across target accounts. Map stakeholder networks, influence relationships, and approval hierarchies spanning subsidiaries and regional offices. Identify early-stage influencers, final approval gatekeepers, and implementation stakeholders – enabling persona-specific outreach that reaches decision-makers with budget authority.

Functional Role Precision

Classify contacts by buying function beyond job title: budget authority vs. technical evaluation, strategic decision-maker vs. implementation stakeholder, procurement gatekeeper vs. line-of-business sponsor. Role classification enables persona-specific outreach (budget authority receives ROI justification, technical evaluators get implementation detail) improving meeting conversion rates 3-5x vs. title-based targeting.

Entity and Organizational Structure

Map corporate hierarchies showing subsidiary relationships, joint venture structures, and regional office jurisdiction. Identify decision authority location (HQ, regional, site-level) and budget control across business units. Account structure reflects commercial relevance and legal entity relationships, preventing outreach to contacts who lack purchasing authority across geographic boundaries

Signal and Intent Overlays

Layer hiring velocity, funding announcements, tech stack adoption, and leadership changes onto account records. Priority signals (engineering buildouts, compliance hiring, executive appointments) indicate expansion readiness and engagement timing, enabling outreach when accounts are in active buying mode rather than cold prospecting.

Compliance and System Integration

Each record includes GDPR, CCPA, CAN-SPAM, and PDPA compliance documentation with Legitimate Interest Assessments, consent trails, and source timestamps. Datasets sync to Salesforce, HubSpot, or custom CRM with field mapping to internal taxonomies and quarterly refresh cadence, maintaining data currency without manual imports.

GTM INTELLIGENCE

Why Clients Work With Us 

B2B database structured by YOUR territories and decision roles - not generic firmographics requiring manual mapping. 

  • Territory-aligned structure eliminates 40-60 quarterly planning hours vs adapting ZoomInfo/Apollo to your coverage model. 
  • Decision-maker role mapping (budget authority vs technical vs strategic) increases conversion 3-5X vs title-based targeting. 
  • CRM-native integration matches your Salesforce/HubSpot taxonomy – teams launch campaigns Day 1 without mapping overhead. 
  • Quarterly refresh maintains territory alignment as coverage evolves preventing 20-30% annual database decay. 

Ready to Explore How Cognition Can Grow Your Business?

Let's Chat
Cognition
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