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Delegate & Visitor Acquisition

Signal-driven. Multi-channel.
Conversion-optimized.

Acquire delegates through intent-driven, multi-channel campaigns. Propensity scoring and audience
intelligence deliver 37% YoY registration growth and 35% lower cost-per-attendee.

Strategic Context

Most event marketing uses mass campaigns and generic databases. We combine intent signals, propensity scoring, and portfolio carryover engagement with multi-channel orchestration – typically producing 37% YoY increases in qualified registrations, 35% lower cost-per-attendee, and 28% higher reply rates through systematic audience intelligence.

What It Solves

Digital acquisition costs rise 35-40%. Conversion rates
decline without signal intelligence.

Contact data decays 20-30% annually. One-and-done attendance weakens portfolio momentum.
Event marketing without intent signals and propensity scoring produces low conversion rates, rising cost-per-attendee, and
one-and-done attendance patterns—weakening sponsor value and portfolio momentum.
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Mass campaigns produce 3-5% registration conversion without intent signals

Generic audience targeting and aged databases without propensity scoring create low conversion rates—requiring 3-5X higher outreach volume to achieve registration targets.
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Digital acquisition costs rise 35-40% while engagement quality declines

Increased CPCs, declining email open rates (12-15% vs. 25-30% historical), and platform saturation drive cost-per-registered-attendee increases—eroding event ROI without signal-based targeting.
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Contact data decays 20-30% annually without enrichment

Job changes, email address updates, and role shifts create database accuracy loss—producing 30-40% bounce rates and misdirected outreach that damages sender reputation.
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One-and-done attendance limits 65-75% of delegates to single events

Event organizers without portfolio carryover strategies and cross-event engagement programs lose repeat attendance opportunities—reducing lifetime attendee value and sponsor audience consistency.
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Self-serve enrichment tools miss signal intelligence and contextual scoring

Apollo, Clay, and generic databases add volume without intent signals, engagement triggers, or propensity models—limiting conversion lift and preventing systematic targeting improvements.

How it works

Discover net-new audiences. Enrich with signals.
Target by propensity.
Orchestrate multi-channel outreach. Optimize continuously. Reengage across portfolio.

Net-New Audience Discovery

Identify VIP buyers, decision-makers, and influencers beyond current visibility using sector mapping, role clustering, and geographic segmentation. Build propensity scores based on firmographics, engagement history, and event participation signals.

Database Enrichment and Signal Intelligence

Layer intent signals, organizational hierarchies, role validation, and job change tracking onto existing contact databases. Identify engagement triggers (funding rounds, leadership changes, M&A activity) for timing optimization.

Propensity-Based Targeting

Combine historic attendance data, digital intent signals, engagement patterns, and firmographic fit to rank highest-likelihood converters. Prioritize outreach to top-scoring prospects across segments.

Multi-Channel Orchestration

Execute persona-led campaigns across email, LinkedIn, digital advertising, and phone with AI-optimized send timing and human-led personalization. Tailor messaging by segment, seniority, and event theme.

Continuous Performance Optimization

Track registration conversion, engagement metrics, and cost-per-attendee across channels in real-time. Adjust targeting, messaging, and channel mix to improve performance event-over-event.

Portfolio Carryover Engagement

Re-engage high-value delegates from past events with cross-event promotions, VIP invitations, and portfolio-level loyalty programs – converting one-time attendees into repeat participants across multiple properties.
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Sponsor & Exhibitor (SPEX) Development

Why Our Clients Work with Us

Propensity scoring, signal intelligence, and portfolio carryover strategies typically achieves higher returns with 75% less outreach volume.

  • Intent signals, engagement triggers, and propensity models identify highest-likelihood converters – producing 37% year-over-year growth in qualified registrations versus generic databases. 
  • Multi-channel orchestration (email, LinkedIn, digital) with AI-optimized timing and persona-specific messaging produces 28% higher reply rates than single channel approaches. 
  • Database enrichment with quarterly validation prevents 30-40% bounce rates protecting sender reputation from aged contact decay. 
  • Portfolio carryover strategies (cross-event promotions, VIP programs) convert 35-45% to repeat attendance vs 10-15% one-and-done baseline 
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Ready to Explore How Cognition Can Grow Your Business?

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