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Success Story
Lead Generation for an Energy Data SaaS Platform
Impact
8000
+ Prospects (engaged audience) pool built, with engagement levels ranging from email openers to demo requests.
44
Demo requests generated from senior decision-makers adding $440,000 in sales pipeline
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Client
A Global Energy Company
Products
Energy Data SaaS Platform (real-time intelligence on energy projects: downstream, midstream, hydrogen, CCS)
Industries
Oil and Gas
target geo
Global
business objective
The client wanted to generate high-quality leads and secure scheduled demos for its platform by positioning it as a must-have decision-making tool for senior executives in the global energy industry. The goal was to drive commercial growth through targeted outreach, content campaigns, and account-based marketing.
Our solution
- Data Build & Warm-up: Continuously enriched target database with industry relevance filters and domain warming.
- Digital Assets: Created landing pages and gated assets.
- Multi-Channel Outreach: Email nurtures + LinkedIn connects with strategic follow-ups
- Experimentation: Tested subject lines, templates, and CTAs;introduced job-change targeting for higher engagement.
- Sales Enablement: Built sales battle cards summarizing prospect pain points and messaging strategies
- Social Listening: Monitored LinkedIn engagement and re-engaged high-intent users.
Outcome
- Built an engaged audience pool of 8,000+ prospects, with engagementlevels ranging from email openers to demo requests.
- 44 demo requests generated from senior decision-makers adding $440,000 in sales pipeline
- Campaigns resulted in qualified meetings with executives across downstream, midstream, hydrogen, and CCS sectors.
- Established a repeatable framework for future campaigns, combiningemail, LinkedIn, and gated content for scalable lead generation.
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