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Cognition

Success Story

Enhancing Compliance and Market Penetration for Global Leaders in Legal and Tax Sectors

Impact

Achieved significant expansion of the client’s professional network in the MENA region, resulting in a notable increase in market share and customer engagement

Enhanced the client’s compliance framework, crucial for operations in highly regulated industries

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20% increase in qualified leads

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reduction in lead acquisition costs, dramatically boosting ROI

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    Client

    Global leader in content and technology solutions across Legal, Tax, Compliance, and Global Trade

    Products

    Legal, Tax & Accounting, Risk & Compliance, Global Trade Management

    Industries

    Legal, Tax, Compliance, and Global Trade

    target geo

    Middle East and Africa, APAC, North America

    business objective

    To significantly enhance the professional network and market penetration in the MENA region’s legal, tax, compliance, and trade sectors, thereby increasing customer engagement and market share for comprehensive content and technology solutions

    Context

    For over a decade, our partnership has been pivotal in market expansion within complex regulatory environments. Leveraging advanced analytics, extensive data gathering, and strict adherence to international data protection laws, we have provided targeted solutions that fueled growth and expanded the professional network in key industry sectors. This collaboration has not only enhanced the client’s operational capabilities but has also solidified our reputation as a trusted provider of market insights and lead generation expertise.

    Our solution

    • Together with the client, we have tailored a lead generation and market intelligence solution specifically designed for the legal, tax, compliance, and global trade management sectors. Our approach integrates deep sector-specific expertise with stringent data compliance measures to enhance professional networks and market penetration.
    • Sector-Specific Data Intelligence: Advanced analytics and machine learning power our ability to discern market trends and segment high- value targets within the legal, tax, and trade sectors
    • Comprehensive Compliance Integration: Ensuring that all data handling strictly adheres to international data protection laws, including GDPR, to maintain the integrity and legality of our operations

    Our Methodology

     

    •  Dual Approach in Data Collection: Employed both primary (direct surveys and interviews) and secondary (industry reports and databases) sources to build a comprehensive profile of potential leads, ensuring accuracy and depth in our data collection
    • Compliance and Data Protection: Adhered to stringent data protection standards, including continuous audits and robust consent management processes, to uphold legal compliance across all data handling activities
    • Analytics-Driven Market Segmentation: Powered by sophisticated analytics, our market segmentation process utilizes predictive models and machine learning to dynamically adapt our strategies based on the evolving needs of the market and client

    Outcome

    • Enhanced Market Penetration: Achieved significant expansion of the client’s
      professional network in the MENA region, resulting in a notable increase in market share and customer engagement
    • Strengthened Compliance Posture: Enhanced the client’s compliance framework, reinforcing their reputation for integrity and legal adherence, crucial for operations in highly regulated industries
    • Quantifiable Business Growth: Improved lead quality and conversion rates substantially, with a 20% increase in qualified leads and a 30% reduction in lead acquisition costs, dramatically boosting ROI

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