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The Power of Proof: Why Clinical Evidence Matters in Medical Device Sales A senior procurement officer at a leading hospital system receives pitches from multiple medical device companies every week. Each promises superior technology, better patient outcomes, and seamless integration. Yet, the pitches that stand out aren’t the ones with the flashiest presentations or the …
The year is 2030, and the latest eco-friendly smartphone has just hit the shelves. It’s sleek, powerful, and crafted from 100% recycled materials. Its launch event is unlike any other: no glossy posters or oversized billboards. Instead, it’s accompanied by a digital pledge to offset its carbon footprint. The audience is captivated, not just by …
Sales Vs. Marketing Alignment: Why Can’t Two Be Friends? Sales and marketing teams are two of the most critical departments in any organization. When aligned, they can drive significant revenue growth, shorten sales cycles, and improve the overall customer experience. But, in many companies, these two groups have a history of rivalry and miscommunication. The …
Sales Vs. Marketing: Why Can’t Two Be Friends (and How to Fix It) Read More »
Looking for effective cold email tips to increase your response rates? You’re in the right place. Crafting a cold email that grabs your prospect’s attention can be tough, but with the right strategies, you can cut through the noise and get more replies. In this post, we’ll share 5 essential cold email tips that will …
5 Essential Cold Email Tips to Skyrocket Your Response Rates ✉️ Read More »
At Cognition, we don’t claim to have all the answers, nor do we believe we always have the perfect questions. What we do believe, based on years of experience working with marketing stakeholders across industries and segments, is that there is immense value in pausing and asking questions—even if they’re imperfect. It’s about pushing ourselves …
The Strategies Nobody Questions: Are They Holding You Back? Read More »
As we enter the final stretch of the year, building a strong Q4 sales pipeline is more critical than ever. Whether you’re looking to hit your quarterly targets, maximize your commission, or set yourself up for a stellar start to next year, the groundwork you lay today will make all the difference. But here’s the …
🚀 5 Steps to Build Your Q4 Sales Pipeline (and Beyond) Read More »
The Rise of the Risk-Aware Key Account Manager: Building Strong Relationships and Mitigating Threats In today’s dynamic business landscape, key account managers (KAMs) must evolve beyond traditional roles to become risk-aware strategists. The modern KAM’s ability to identify, assess, and mitigate risks is crucial for maintaining and growing valuable client relationships. While fostering strong relationships …
KAM 2.0: Key Account Management + Risk Awareness = Sales Success Formula Read More »
When Your Sales Stars Dim: Rekindling Performance in Your Top Reps with this Guide for Sales Leaders Even the brightest stars sometimes lose their shine. In the high-pressure world of sales, even your most experienced and talented reps can hit a slump. Numbers that were once consistently impressive might suddenly start lagging behind targets. This can …
Struggling Sales Reps Diagnosis & Cure: A Guide for Sales Leaders Read More »
Master the art of landing pages & skyrocket conversions! This comprehensive landing page handbook unveils everything you need to know: crafting compelling copy, optimizing forms, A/B testing & more. Learn to design landing pages that convert visitors into leads & customers.
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