...

Cognition

Menu
Contact Us

perspective

Winning in B2B Subscriptions: What Today’s Publishers Must Get Right 

Winning in B2B Subscriptions: What Today’s Publishers Must Get Right 

As the B2B information market continues to evolve, the way publishers market, price, deliver, and grow their subscription offerings must evolve with it.  At Cognition, we work with leading B2B publishers across sectors like oil & gas, life sciences, finance, and manufacturing to build smarter, more scalable subscription programs. Based on what we’re seeing across …

Winning in B2B Subscriptions: What Today’s Publishers Must Get Right  Read More »

Transforming Financial Spreading for Faster, Smarter Credit Ratings

Transforming Financial Spreading for Faster, Smarter Credit Ratings

Financial spreading is the process of extracting, standardizing, and structuring financial data from income statements, balance sheets, and cash flow reports. It converts raw financials into a consistent format that analysts can use for credit evaluations, benchmarking, and trend analysis. Credit rating agencies depend heavily on the quality and timeliness of financial data. Yet, many …

Transforming Financial Spreading for Faster, Smarter Credit Ratings Read More »

🧬 Beyond the Shelf: How Synthetic Biology Startups Are Disrupting Traditional CPG Supply Chains 

🧬 Beyond the Shelf: How Synthetic Biology Startups Are Disrupting Traditional CPG Supply Chains 

The Day Biotech Derailed a Household Brand’s Go-to-Market Plan  In late 2024, a global CPG giant delayed its launch of a plant-based skincare line in Europe. The reason? A small synthetic biology startup had already partnered with two regional retailers, offering lab-grown ingredients with superior efficacy and sustainability claims—at 20% lower cost. What shocked the …

🧬 Beyond the Shelf: How Synthetic Biology Startups Are Disrupting Traditional CPG Supply Chains  Read More »

Drilling Down on Market Intelligence: How Oilfield Service Companies Stay Ahead with CI 

Drilling Down on Market Intelligence: How Oilfield Service Companies Stay Ahead with CI 

The Frac Surprise in West Texas: How One Underdog Secured a Billion-Dollar Contract  In mid-2023, an unexpected player in the Permian Basin ecosystem outmaneuvered larger rivals to secure a multi-year contract with a top-tier exploration and production (E&P) operator. This wasn’t a story of undercutting prices or throwing more horsepower into the field. Instead, it …

Drilling Down on Market Intelligence: How Oilfield Service Companies Stay Ahead with CI  Read More »

The Hidden Competitor: Why Industrial Automation Vendors Are Quietly Becoming Your Next B2B Manufacturing Rival 

The €20 Million Surprise That No One Saw Coming  In 2022, a German Tier-2 metal components manufacturer—well-regarded for its precision output and longstanding contracts with major European OEMs—suffered a painful loss. A €20 million annual supply agreement was pulled out from under them.  The replacement? Not a lower-cost competitor from Eastern Europe. Not a vertically …

The Hidden Competitor: Why Industrial Automation Vendors Are Quietly Becoming Your Next B2B Manufacturing Rival  Read More »

The Future of Petrochemical in a Decarbonized World: What Competitive Intelligence Tells Us

The Future of Petrochemicals in a Decarbonized World: What Competitive Intelligence Tells Us

A Wake-Up Call: The $2 Trillion Disruption No One Saw Coming In 2023, a leading petrochemical giant faced an existential crisis. A disruptive newcomer—armed with AI-driven green chemistry and a strategic partnership with a bio-based materials startup—captured 15% of its core market in just two years. By the time the incumbent reacted, its R&D cycles …

The Future of Petrochemicals in a Decarbonized World: What Competitive Intelligence Tells Us Read More »

Regulatory Compliance in Pharma: Proactive Risk Mitigation Through Media Monitoring

Regulatory Compliance in Pharma: Proactive Risk Mitigation Through Media Monitoring

The Hidden Cost of Non-Compliance: A Lesson from the Headlines In 2019, a leading pharmaceutical company found itself in regulatory crosshairs after an investigative journalist exposed potential data discrepancies in its clinical trial reporting. The story spread like wildfire across media outlets, catching the attention of regulators worldwide. The company faced an immediate stock price …

Regulatory Compliance in Pharma: Proactive Risk Mitigation Through Media Monitoring Read More »

From Predictive Risk to Proactive Logistics: Leveraging Social Listening for Real-Time Supply Chain Optimization

Supply Chain Social Intelligence: Logistics Supply Chain Optimization with Social Listening

In a world of just-in-time manufacturing and globalized supply chains, a single disruption—whether a port strike, regulatory shift, or natural disaster—can cascade across industries, leading to severe bottlenecks and financial losses. Traditional supply chain risk management relies heavily on historical data, third-party reports, and internal analytics. But these methods often fail to provide real-time visibility …

Supply Chain Social Intelligence: Logistics Supply Chain Optimization with Social Listening Read More »

Competitor Intelligence in Wellness: AI vs. Human Coaches and the Future of Personalized Wellness

Competitor Intelligence in Wellness: AI vs. Human Coaches and the Future of Personalized Wellness

The Disruption No One Saw Coming: The Battle for Personalized Wellness Imagine this: A decade ago, a personal wellness coach would craft your nutrition plan, adjust your fitness regimen, and guide you through mindfulness practices—all tailored to your specific needs. Fast forward to today, and AI-driven platforms like WHOOP, Oura Ring, and Noom are replacing …

Competitor Intelligence in Wellness: AI vs. Human Coaches and the Future of Personalized Wellness Read More »

Cognition
Scroll to Top