Predictive Analytics for Event ROI: Using CI to Anticipate Attendee Needs and Maximize Sponsorship Value
The events industry is no longer just about throwing a good party; it’s about delivering measurable ROI. In today’s data-driven world, event organizers need to move beyond gut feelings and embrace predictive analytics to stay ahead of the curve. This means leveraging competitor intelligence (CI) not just to see what your rivals are doing, but …