perspective

In today’s fiercely competitive business environment, knowledge is power. But what kind of knowledge? The answer lies in competitor intelligence (CI), the practice of gathering and analyzing information about your competitors. Competitor Intelligence use cases goes beyond simply knowing who your rivals are – it delves into their strategies, products, personnel, and even customer sentiment. …

See What They See: 5 Competitor Intelligence Use Cases for Making Informed Decisions Read More »

Presenting competitor intelligence findings to senior leadership is both an art and a science. It involves not just the meticulous gathering of data but also the strategic presentation of that information in a way that is both compelling and actionable. Here are five key tips to ensure your presentation resonates with senior leaders and influences strategic decision-making:

Competitive intelligence KPIs are specific metrics that track the effectiveness of your CI program. Measuring the success of your Competitive Intelligence KPIs involves evaluating its effectiveness in enhancing strategic decision-making and improving competitive positioning. Success measurement can be both qualitative and quantitative, focusing on the value delivered to the organization. This blog post dives into …

Top 7 Competitive Intelligence KPIs You Need to Track Read More »

There are several competitive intelligence myths in the business world. Competitive intelligence (CI) is like having a sixth sense in the business world. It gives you a crucial edge by providing insights into your competitors’ strategies, weaknesses, and the overall market landscape. A good strategy isn’t just a plan on paper; it’s a roadmap for …

Top 7 Competitive Intelligence Myths Debunked Read More »