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Delegate & Visitor Acquisition

Precision-led. Multi-channel.
Portfolio-focused.

AI+HI audience acquisition programs that fill your event with
the right buyers, influencers, and champions – not just bigger lists. 

What It Solves

Overcome Low Conversion, Rising Acquisition Costs and One-and-Done Attendance Patterns

Reach high-value decision-makers with precision targeting while digital costs rise 35-40% and engagement quality declines. 

  • Mass campaigns underperform – low conversion, wasted spend, and noisy databases that don’t reach decision-makers. 
  • Digital acquisition costs up 35-40% while engagement quality declines, eroding event ROI. 
  • One-and-done attendance weakens portfolio momentum; repeat engagement and cross-event loyalty are rarely activated. 
  • Outdated contact data (decaying at 20-30% annually) limits segmentation accuracy and personalization at scale. 
  • Even with AI enrichment, signal intelligence and contextual scoring are often missing, limiting true conversion lift. 

How it works

Net-New Discovery to Signal-Driven Targeting with Persona-Led Multi-Channel Execution

From audience intelligence and database enrichment to real-time optimization and portfolio carryover engagement 

We combine AI-accelerated audience intelligence with multi-channel execution to deliver high-value, conversion-ready attendees: 

  • Net-new audience discovery – Identify VIP buyers, decision-makers, and influencers beyond your current visibility, mapped by sector, role, geography, and propensity to convert. 
  • Database enrichment – Layer role clustering, organizational hierarchies, intent signals, and track job changes/replacements missed in routine updates. 
  • Signal-driven targeting – Combine historic attendance, digital intent, engagement triggers, and propensity models to predict highest-likelihood converters. 
  • Persona-led outreach – Multi-channel engagement (email, LinkedIn, digital, phone) with AI-optimized timing and human-led personalization. 
  • Continuous optimization – Real-time performance tracking, adaptive messaging, and dynamic retargeting to boost conversions event over event. 
  • Portfolio carryover – Re-engage high-value delegates across events to strengthen loyalty and compound audience equity.  
Interested? Let's Chat

Sponsor & Exhibitor (SPEX) Development

Why Our Clients Work with Us

Quality Over Quantity - High-Fit, Conversion-Ready Audiences That Sponsors Value, Not Inflated Numbers

AI analyzes intent signals – analysts add market context to predict converters and optimize beyond self-serve tools 
  • Quality Over Quantity – High-fit, conversion-ready audiences that sponsors value, not just inflated registration numbers. 
  • AI Speed + Human Depth – Real-time signal analytics combined with expert market context to predict converters and optimize targeting beyond what self-serve tools deliver. 
  • Customization at Scale – Campaigns tailored by segment, persona, and event theme while maintaining execution efficiency. 
  • Proven Results – 37% YoY increase in qualified digital registrations; 35% reduction in campaign spend by focusing on enriched Tier-A/B contacts; reply rates up 28%. 
  • Portfolio Carryover – Re-engage high-value delegates across events to strengthen loyalty and compound audience equity 

Ready to Explore How Cognition Can Grow Your Business?

Let's Chat
Cognition
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