Skip to content 
Lead generation is the lifeblood of the events and conference industry. But not all leads are equal. In the events industry, this could mean scoring a lead based on their interaction with your event website, email campaigns, past attendance, or even their job title and company size. Some are ready to register and attend, while …
The Art and Science of Lead Scoring for Events & Conferences Read More »
The insurance industry has traditionally relied on structured data—policyholder details, claim history, and actuarial models—to assess risk. However, the rise of Insurtech and AI-driven analytics is pushing insurers to look beyond these conventional sources. Enter social listening – a powerful tool that’s transforming how insurers understand and mitigate risk, detect fraud, and ultimately, better serve …
Tapping into the Conversation: Social Listening for Fraud Prevention in Insurance Read More »
Event organizers are losing millions in revenue opportunities, not from complex market dynamics or competitive pressures, but from a more fundamental challenge: basic data quality. At a time when the global events industry is undergoing unprecedented transformation – from Saudi Arabia’s emergence as a major technology hub to Europe’s push toward green energy exhibitions – …
The Event Data Crisis: Why Basic Data Quality is Costing You Revenue Now Read More »
In today’s competitive accounting landscape, firms are no longer just competing on expertise and credentials—they are also vying for market share through technology, pricing strategies, and client experience. Traditional competitor analysis, which relied on periodic benchmarking and historical data, is no longer sufficient. Instead, real-time competitor monitoring in Accounting Services offers firms a strategic edge …
Real-Time Competitor Monitoring in Accounting Services: Tools and Techniques That Work Read More »
Every professional services firm knows the high stakes of responding to a Request for Proposal (RFP). Winning these bids means securing long-term contracts, expanding client portfolios, and enhancing brand credibility. Yet, the RFP process is fiercely competitive, with firms often losing out due to a lack of strategic insight into their competitors’ approaches. For advanced …
How Professional Service Firms Can Use Competitor Intelligence to Win RFPs Read More »
The events industry is no longer just about throwing a good party; it’s about delivering measurable ROI. In today’s data-driven world, event organizers need to move beyond gut feelings and embrace predictive analytics to stay ahead of the curve. This means leveraging competitor intelligence (CI) not just to see what your rivals are doing, but …
The automotive and mobility industry is in a state of constant evolution, with global challenges such as semiconductor shortages, rising raw material costs, and increasing consumer demand for electric vehicles (EVs) reshaping supply chain strategies. In this dynamic environment, Competitor Intelligence (CI) acts as a game-changer, helping automotive companies gain actionable insights into market trends, …
In the rapidly evolving sectors of aerospace and defence, drones have become pivotal in shaping operational strategies and technological advancements. Competitor Intelligence in Drone Development serves as a crucial tool for companies aiming to stay at the forefront of drone innovation. By gathering, analyzing, and leveraging insights about competitors’ research and development (R&D) efforts, market entry …
Leveraging Competitor Intelligence in Drone Development for Aerospace and Defence Read More »
The semiconductor industry operates within a complex B2B ecosystem characterized by long sales cycles, intricate decision-making processes, and highly technical buyer requirements. Identifying leads with immediate intent amidst this complexity can be a daunting challenge. However, AI-driven lead scoring is revolutionizing the approach to prioritizing prospects, enabling semiconductor businesses to focus their resources on high-value …
Hi, This is Emma. Let’s get the conversation started! 
Skip to content 