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How Cognition Helped a Global Advisory Firm Turn 100+ Research Reports a Week Into Editorial-Ready Insights 

Every Monday morning, the market intelligence team at one of our long-standing clients—a global advisory firm—faced an overwhelming volume of incoming research: 100+ PDFs, spanning syndicated market reports, competitive analyses, regulatory updates, and internal briefing notes.  Each document held signals critical to clients, partners, and internal stakeholders. But distilling them into structured, tone-consistent, insight-rich summaries …

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Unlocking Hidden Value: How AI + HI is Transforming Information Workflows for Publishing and BI Firms

In the digital age, content is currency. For business intelligence (BI) and publishing companies, that currency is often abundant — yet frustratingly difficult to use at scale. Daily, organizations churn out or ingest mountains of unstructured data: SEC filings, earnings call transcripts, industry research, press releases, and market reports. These data-rich assets should be goldmines …

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♻️ Green is the New Competitive Edge: Unmasking False ESG Claims in the Telecom Infrastructure Race 

♻️ Green is the New Competitive Edge: Unmasking False ESG Claims in the Telecom Infrastructure Race 

When Green Meets Grey Areas: A Wake-Up Call from Europe’s Edge  In Q2 2024, a Tier-1 telecom operator in Northern Europe proudly announced that its new edge data centers would be “100% green-powered.” The stock rose. Press lauded the announcement. Sustainability ratings nudged upward. But six weeks later, a regional competitor’s CI unit revealed something …

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The Silent Disruptors: How Private Equity Is Rewriting the Competitive Landscape in Enterprise IT 

The Silent Disruptors: How Private Equity Is Rewriting the Competitive Landscape in Enterprise IT 

The CRM Competitor You Never Saw Coming  In Q1 2023, a mid-market CRM platform, once considered an aging on-prem relic, won a $12 million SaaS migration deal from a Fortune 500 logistics company.  The surprise wasn’t that the incumbent (a large cloud-native player) lost the deal—it was who won it.  The new vendor? A name …

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Beyond Price Matching: How Competitor Intelligence Helps B2B Retailers Predict—and Prevent—Customer Experience Churn

Beyond Price Matching: How Competitor Intelligence Helps B2B Retailers Predict—and Prevent—Customer Experience Churn

The $150M Missed Signal That Changed a Retailer’s Fortune  In late 2023, a well-established North American CPG distributor lost a flagship supplier partnership it had held for over a decade.  It wasn’t undercut on price. It wasn’t displaced due to product quality.  The switch came down to a seamless, digitally enabled B2B experience offered by …

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AI vs. Packaging Engineers: Who Predicts Competitor Moves Better in the Age of Smart Manufacturing? 

When a Packaging Titan Missed the Signal  In late 2023, a European flexible packaging giant lost a major FMCG client to a newer, regional rival. It wasn’t a pricing war, nor a quality failure. The reason? The rival had quietly invested in a biodegradable multilayer film line six months earlier—perfectly timed to align with the …

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Renewable Energy Events

Enterprise Subscriptions in Energy Publishing – What’s Changing

The trend toward enterprise-wide subscription sales among energy publishers—especially those serving oil & gas, renewables, power markets, and energy transition sectors—has accelerated significantly over the past few years. This shift reflects changes in how energy companies consume information, structure teams, and justify spending.  Here’s a breakdown of the key trends and best practices in this …

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Winning in B2B Subscriptions: What Today’s Publishers Must Get Right 

Winning in B2B Subscriptions: What Today’s Publishers Must Get Right 

As the B2B information market continues to evolve, the way publishers market, price, deliver, and grow their subscription offerings must evolve with it.  At Cognition, we work with leading B2B publishers across sectors like oil & gas, life sciences, finance, and manufacturing to build smarter, more scalable subscription programs. Based on what we’re seeing across …

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Beyond Cost: How to Evaluate CPL Vendors in Pharma and Biotech

Beyond Cost: How to Evaluate CPL Vendors in Pharma and Biotech

When evaluating a Cost-Per-Lead (CPL) vendor in the pharma and biotech space, it’s critical to go beyond basic lead volume and assess their ability to deliver qualified, compliant, and strategically aligned leads that support your commercial and scientific goals.  Here’s a breakdown of what to look for in a pharma/biotech CPL vendor:  🔬 1. Industry …

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