Blogs Archive

Maximizing Industrial Equipment Aftermarket Profits with Competitor Intelligence

In industries like construction, mining, agriculture, and manufacturing, the purchase of heavy equipment is just the beginning of a long-term relationship. Industrial Equipment Aftermarket services — including maintenance, spare parts, upgrades, and support — represent a significant portion of revenue for industrial equipment suppliers. As the demand for reliable, efficient machinery continues to rise, companies …

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Sales Vs. Marketing: Why Can’t Two Be Friends (and How to Fix It)

Sales Vs. Marketing Alignment: Why Can’t Two Be Friends? Sales and marketing teams are two of the most critical departments in any organization. When aligned, they can drive significant revenue growth, shorten sales cycles, and improve the overall customer experience. But, in many companies, these two groups have a history of rivalry and miscommunication. The …

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5 Essential Cold Email Tips to Skyrocket Your Response Rates ✉️

Looking for effective cold email tips to increase your response rates? You’re in the right place. Crafting a cold email that grabs your prospect’s attention can be tough, but with the right strategies, you can cut through the noise and get more replies. In this post, we’ll share 5 essential cold email tips that will …

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Insider Tips for Uncovering Competitor Financial Data

The Strategies Nobody Questions: Are They Holding You Back?

At Cognition, we don’t claim to have all the answers, nor do we believe we always have the perfect questions. What we do believe, based on years of experience working with marketing stakeholders across industries and segments, is that there is immense value in pausing and asking questions—even if they’re imperfect. It’s about pushing ourselves …

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🚀 5 Steps to Build Your Q4 Sales Pipeline (and Beyond)

As we enter the final stretch of the year, building a strong Q4 sales pipeline is more critical than ever. Whether you’re looking to hit your quarterly targets, maximize your commission, or set yourself up for a stellar start to next year, the groundwork you lay today will make all the difference. But here’s the …

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Leveraging AI for Superior Logistics Competitor Intelligence

The logistics industry, once considered slow to adopt new technologies, is now embracing AI to transform various facets of its operations, including competitor intelligence. AI’s capacity to analyze and process vast data sets is helping logistics companies gain a deeper understanding of their competitors’ strategies, pricing models, and market positioning. As AI becomes increasingly integrated …

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Competitor Intelligence for the Medical Devices Industry

How AI is Transforming Medical Device Competitor Intelligence

The medical devices industry is one of the most dynamic and competitive sectors within healthcare, where innovation and speed-to-market are critical to success. In this landscape, gaining real-time insights into competitors’ strategies, product developments, and market positioning is essential for staying ahead. Traditional methods of competitor intelligence, such as manual data collection and analysis, are …

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Choosing the Right Market Intelligence Report: A Comparative Analysis

How to Use Market Intelligence Reports for Your Business In today’s data-driven world, market intelligence is a critical asset for businesses aiming to stay competitive, identify new opportunities, and make informed decisions. However, with so many options for sourcing and leveraging market intelligence reports, it can be overwhelming to determine which solution is best suited …

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perspective

Maximizing Industrial Equipment Aftermarket Profits with Competitor Intelligence

Sales Vs. Marketing: Why Can’t Two Be Friends (and How to Fix It)

5 Essential Cold Email Tips to Skyrocket Your Response Rates ✉️

The Strategies Nobody Questions: Are They Holding You Back?

🚀 5 Steps to Build Your Q4 Sales Pipeline (and Beyond)

Leveraging AI for Superior Logistics Competitor Intelligence

How AI is Transforming Medical Device Competitor Intelligence

Choosing the Right Market Intelligence Report: A Comparative Analysis

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