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When evaluating a Cost-Per-Lead (CPL) vendor in the pharma and biotech space, it’s critical to go beyond basic lead volume and assess their ability to deliver qualified, compliant, and strategically aligned leads that support your commercial and scientific goals. Here’s a breakdown of what to look for in a pharma/biotech CPL vendor: 🔬 1. Industry …
Beyond Cost: How to Evaluate CPL Vendors in Pharma and Biotech Read More »
F&B manufacturers face challenges in lead generation due to complex supply chains, long sales cycles, and evolving market demands. To overcome these, companies must: Use AI-powered data targeting to identify decision-makers and high-intent prospects. Strengthen digital presence through SEO, LinkedIn, and industry thought leadership. Implement personalized outreach using Account-Based Marketing (ABM) to drive engagement and …
Strategies for Improving Lead Generation for F&B Manufacturers Read More »
The Calm Before the Fracture A quiet but seismic shift is underway in B2B lead generation—and many organizations don’t yet realize their foundations are starting to crack. Recent platform enforcement actions have seen major data providers vanish from LinkedIn almost overnight. Tools that fueled thousands of prospecting pipelines – automated scrapers, Chrome extensions, and plug-ins, …
The Hidden Data Trap in B2B Prospecting: Why the Data Crackdown is Just the Beginning Read More »
Cognition Solutions analysis reveals some striking patterns in the B2B events landscape: companies achieving record post-pandemic recovery are still missing up to 40% of their revenue potential. This isn’t about untapped markets or new event formats – it’s about Revenue Blind Spots – revenue opportunities hiding in plain sight within existing portfolios. 📊 Three critical …
📉 The $3.8 Billion Wake-Up Call: A Shift in Hospital Procurement In 2023, a major U.S. hospital network canceled over $3.8 billion in long-term supply contracts with medical device manufacturers—not due to cost, but ESG misalignment. The suppliers, while clinically competitive, failed to meet new environmental and labor transparency criteria that the health system had …
ESG in Healthcare Procurement: What It Means for Medical Device and MedTech Companies Read More »
Revolutionizing Biotech B2B Sales: The Power of Predictive Analytics In a boardroom filled with biotech executives, the conversation is no longer just about groundbreaking therapies—it’s about precision-targeted B2B lead generation. Imagine a world where contract research organizations (CROs), contract manufacturing organizations (CMOs), and biotech investors don’t just stumble upon opportunities but predict and capture them …
Beyond Drug Discovery: Predictive Analytics for Biotech B2B Lead Generation Read More »
The pharmaceutical industry is at the forefront of innovation, and its conferences must keep pace. As we approach 2025, Pharma Conference Trends are evolving rapidly, driven by AI-powered personalization, immersive technologies, and data-driven engagement strategies. No longer just large-scale gatherings, pharma events are becoming dynamic ecosystems that foster year-round knowledge exchange, strategic networking, and measurable …
Pharma Conference Trends 2025: The Future of Pharma Events Read More »
Lead generation is the lifeblood of the events and conference industry. But not all leads are equal. In the events industry, this could mean scoring a lead based on their interaction with your event website, email campaigns, past attendance, or even their job title and company size. Some are ready to register and attend, while …
The Art and Science of Lead Scoring for Events & Conferences Read More »
Event organizers are losing millions in revenue opportunities, not from complex market dynamics or competitive pressures, but from a more fundamental challenge: basic data quality. At a time when the global events industry is undergoing unprecedented transformation – from Saudi Arabia’s emergence as a major technology hub to Europe’s push toward green energy exhibitions – …
The Event Data Crisis: Why Basic Data Quality is Costing You Revenue Now Read More »
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