perspective

At Cognition, we don’t claim to have all the answers, nor do we believe we always have the perfect questions. What we do believe, based on years of experience working with marketing stakeholders across industries and segments, is that there is immense value in pausing and asking questions—even if they’re imperfect. It’s about pushing ourselves …

The Strategies Nobody Questions: Are They Holding You Back? Read More »

Master the art of landing pages & skyrocket conversions! This comprehensive landing page handbook unveils everything you need to know: crafting compelling copy, optimizing forms, A/B testing & more. Learn to design landing pages that convert visitors into leads & customers.

We’re here to unveil a treasure trove of innovative lead nurturing strategies that will keep your leads engaged, informed, and ultimately, ready to convert. We’ll ditch the tired tactics and explore a dynamic toolbox of approaches that go beyond the limitations of traditional methods. Here’s a breakdown of some effective lead nurturing tactics to consider:

5 Data-Driven Ways to Leverage Generative AI for Marketing Domination Buckle up, marketers! Generative AI is no longer a futuristic fantasy; it’s here to disrupt the marketing landscape and propel your brand to the top. Imagine crafting personalized content that speaks directly to each customer’s needs, optimizing campaigns in real-time based on deep audience insights, …

5 Strategies to Leverage Generative AI for Marketing⬆️ Read More »

Your Essential Video Marketing Guide to Crafting Captivating Video Content in 2024 In a fast-paced digital world, video marketing remains the most effective way to grab attention, connect with audiences, and achieve marketing goals. With online video predicted to make up 82% of all internet traffic in 2024, embracing this medium is crucial. This guide …

Video Marketing Guide: The A-Z of Video Marketing in 2024 Read More »

Hitting a B2B Marketing Creative Block? Reignite Your Creativity with Fresh Ideas Ever stare at a blank screen, brow furrowed, willing yourself to conjure up that next brilliant B2B marketing campaign? You’re not alone. The pressure to constantly generate fresh, innovative b2b marketing ideas can leave even the most seasoned marketer feeling creatively bankrupt. But …

Creative B2B Marketing Ideas in 2024: Beyond the Boring Read More »

The inbox is overflowing, social media notifications are relentless, and everyone seems perpetually glued to their screens. In this digital deluge, the idea of cold calling – that direct, personal outreach – might seem quaint, even intrusive. But here’s the thing: cold calling, when done strategically, remains a potent weapon in the modern salesperson’s arsenal. …

Don’t Hang Up Yet: 7 Reasons Cold Calling Matters Read More »

Don’t be fooled by the “shortcut” of buying a B2B prospect list! Discover the hidden costs of inaccurate data, wasted resources, and damaged sender reputation. Learn how to build a targeted B2B prospect list that converts with our data-driven lead generation strategies.