Medical Devices Archives

ESG in Healthcare Procurement: What It Means for Medical Device and MedTech Companies

📉 The $3.8 Billion Wake-Up Call: A Shift in Hospital Procurement In 2023, a major U.S. hospital network canceled over $3.8 billion in long-term supply contracts with medical device manufacturers—not due to cost, but ESG misalignment. The suppliers, while clinically competitive, failed to meet new environmental and labor transparency criteria that the health system had …

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B2C Secret Weapons for B2B Medical Device Key Account Intelligence

The medical device industry is at a critical inflection point. As healthcare systems consolidate, purchasing decisions are becoming increasingly centralized within Integrated Delivery Networks (IDNs), Group Purchasing Organizations (GPOs), and large hospital networks. Traditional sales and marketing approaches that rely on relationship-based selling are no longer sufficient. To thrive, medical device manufacturers need data-driven Key …

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FAQs: KAI & ABM in Medical Devices: Answers to Your Top Questions

In the highly specialized medical device industry, success hinges on understanding your key accounts at a granular level. With purchasing decisions often involving multiple stakeholders—surgeons, administrators, and procurement teams—standardized approaches simply won’t cut it. This is where Key Account Intelligence and Account-Based Marketing (ABM) join forces to create highly personalized, results-driven strategies. From navigating the …

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Lead Generation Strategies for Medical Devices

Customizing Lead Gen Strategies for High-Volume Consumable Medical Devices vs. Capital Equipment

The Right Tool for the Right Buyer: A Tale of Two Sales Imagine two sales representatives—one selling disposable syringes and the other pitching a state-of-the-art MRI machine. The first rep needs to reach hospitals, clinics, and distributors that reorder frequently, ensuring a steady flow of sales. The second rep faces a long, complex sales cycle, …

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Competitor Intelligence for the Medical Devices Industry

How AI is Transforming Medical Device Competitor Intelligence

The medical devices industry is one of the most dynamic and competitive sectors within healthcare, where innovation and speed-to-market are critical to success. In this landscape, gaining real-time insights into competitors’ strategies, product developments, and market positioning is essential for staying ahead. Traditional methods of competitor intelligence, such as manual data collection and analysis, are …

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perspective

ESG in Healthcare Procurement: What It Means for Medical Device and MedTech Companies

B2C Secret Weapons for B2B Medical Device Key Account Intelligence

FAQs: KAI & ABM in Medical Devices: Answers to Your Top Questions

Customizing Lead Gen Strategies for High-Volume Consumable Medical Devices vs. Capital Equipment

How AI is Transforming Medical Device Competitor Intelligence

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