Our solution

Cognition implemented a tech-led solution to increase efficiency and reduce the time spent updating road / highway construction projects in the client’s database.

• Cognition utilized its proprietary tool ‘Media Signals’ to extract and evaluate the project details across the specified region. By adding relevant keywords, the tool curated focused project news from multiple sources, enabling comprehensive coverage and analysis of relevant developments. The tool’s advanced search capability allowed the analyst team to refine the identified results using keyword-based filtering.
• Using ‘alerts’ feature, the tool started sending out regular updates on newly announced projects. The team also used RSS feeds from credible infrastructure e-journals and magazines to receive regular updates on the new projects posted on their websites.
• To ensure data accuracy, the Cognition team created a detailed checklist outlining data collection criteria for inputting information on the projects. This includes identifying sources and defining processes for adding project data fields, ensuring consistency in data format, naming conventions used for storing and organizing project related information in the database and project value in standard units.
• The Cognition team also worked with the client to create a roadmap that included new geographies and other value-added capabilities in the database.
  • The team suggested and gained client’s approval to do research on the Asia Pacific region, where countries such as India and China are actively expanding road infrastructure.
  • As a value-add service, the Cognition team began offering quarterly updates of key industry trends and developments, which the client found interesting and agreed to a regular update going ahead. These updates were recorded in the database.