Cognition Solutions analysis reveals some striking patterns in the B2B events landscape: companies achieving record post-pandemic recovery are still missing up to 40% of their revenue potential. This isn’t about untapped markets or new event formats – it’s about Revenue Blind Spots – revenue opportunities hiding in plain sight within existing portfolios. 📊 Three critical …
Trade show booth offer businesses an unparalleled opportunity to connect with potential customers, showcase innovations, and generate leads. However, with hundreds of trade show booths competing for attention, many exhibitors struggle to stand out and justify their investment. The traditional methods of lead capture—such as collecting business cards—are becoming obsolete, requiring exhibitors to rethink their …
Booth Blues: Making Your Trade Show Booth Stand Out Read More »
The InsureTech and Insurance sectors are experiencing unprecedented disruption. Digitalization, emerging technologies, and evolving customer expectations have intensified competition. To thrive in this dynamic environment, insurers must possess a deep understanding of their competitive landscape. This necessitates a sophisticated approach to competitor intelligence in InsurTech that goes beyond basic market research. Evolving Trends in Competitor …
The Future of Competitor Intelligence in InsurTech: Trends, Tactics & Takeaways Read More »
In the digital era, event organizers face a growing challenge of event no-shows: registrations are up, but actual attendance is unpredictable. The phenomenon of “event no-shows”—where attendees register but fail to show up—is more common than ever. From social media distractions to last-minute alternatives, today’s attendees are bombarded with choices, leading to low commitment levels …
The Ghost of Event No-Shows: Tackling Event Registrations in the Age of Distraction Read More »
Competitor Intelligence Mistakes in Packaging Industry: What Not to Do and How to Fix It In the fast-paced and highly competitive packaging industry, staying ahead of the curve requires more than just innovative designs and efficient production. Competitor intelligence—gathering and analyzing data about your competitors—can provide invaluable insights to inform your strategy. However, many companies …
Competitor Intelligence Mistakes in Packaging Industry: What Not to Do and How to Fix It Read More »
In the highly specialized medical device industry, success hinges on understanding your key accounts at a granular level. With purchasing decisions often involving multiple stakeholders—surgeons, administrators, and procurement teams—standardized approaches simply won’t cut it. This is where Key Account Intelligence and Account-Based Marketing (ABM) join forces to create highly personalized, results-driven strategies. From navigating the …
FAQs: KAI & ABM in Medical Devices: Answers to Your Top Questions Read More »
The conference room buzzed with anticipation as the automotive sales team reviewed their latest account-based marketing (ABM) campaign results. “We hit our engagement targets,” the marketing manager declared, “but we missed the mark on conversions.” Meanwhile, the account manager chimed in, “If only we had deeper insights into their fleet expansion plans and decision-making patterns, …
The ABM-KAI Nexus: Industry-Specific Growth Opportunities Read More »
The meeting had ended, but the real insights were just beginning to surface. As Sarah, a senior sales strategist, reviewed the follow-up notes, she noticed a small detail: the client’s technical lead had asked several in-depth questions about a feature unrelated to the main proposal. This wasn’t on the agenda—it was a silent signal, a …
The Power of Silent Signals: Behavioral Data Analysis for Strategic Advantage Read More »
Imagine this: a sales team spends months chasing a high-profile client. Despite their best efforts, the deal falls through because they overlooked a critical insight about the client’s shifting priorities. Now, picture a different scenario: the same team, armed with key account intelligence (KAI), identifies the client’s pain points early, aligns their pitch to …
The ROI of Key Account Intelligence: Numbers That Speak Volumes Read More »
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