Cognition

Cognition – Informa Markets | Tahaluf

Strategic Engagement Overview

22+ Years of Collaboration

Across Informa's Leading Global Brands

Strategic Initiatives in Informa's Specialist Sectors

OUR EXPERTISE EXTENDS BEYOND THESE HIGHLIGHTED SECTORS, SUPPORTING
INFORMA ACROSS A WIDE RANGE OF SPECIALIST MARKETS

Sector / Brands

Aviation Events (Aviation Week, MRO Series, and Routes)

Engagement Focus Engagement Objectives Outcomes / Way Forward
Global Aviation Audience Development – Commercial & MRO Focus
  • Boost audience engagement and participation.
  • Data-driven visitor, exhibitor, sponsor outreach.
  • Support new aviation routes development events.
  • Decade long collaboration delivering audience growth and sponsor engagement.
  • Focus on sustainability in aviation and advanced MRO technologies.
  • Strategic event involvement for new attendee acquisition.

Healthcare Events (Medlab, Arab Health, & Associated Events)

Engagement Focus Engagement Objectives Outcomes / Way Forward
Visitor, Exhibitor & Sponsor Growth Solutions
  • Data solutions for visitor, exhibitor, sponsor engagement.
  • Launch new healthcare segments with data-driven outreach.
  • Expanded visitor databases and sponsor pools.
  • Data-driven segmentation and engagement refinement.

Technology & Cybersecurity Events (Tahaluf & Strategic Alliances - DeepFest, 24Fintech, and Black Hat MEA)

Engagement Focus Engagement Objectives Outcomes / Way Forward
Launch Support for Emerging Tech and Cybersecurity Events
  • End-to-end support for visitor, exhibitor, and sponsor acquisition.
  • Drive strategic and brand growth for Tahaluf.
  • Delivered AI-focused data builds for DeepFest.
  • Targeted data solutions for audience expansion and exhibitor acquisition for 24Fintech.
  • Enhanced visitor and exhibitor engagement for Black Hat MEA via targeted Cybersecurity data solutions.

INFORMA’S STRATEGIC PRIORITIES | COGNITION’S TAILORED SUPPORT

INFORMA'S GROWTH ACCELERATION PLAN 2 (GAP 2)

HOW WE CAN SUPPORT

Portfolio Focus – Growth in Specialist Markets

  • Accelerate growth in Aviation, Healthcare, and Technology.
  • Expand scale in Academic and B2B sectors.
  • Leverage geographic expansion (Middle East, India, Thailand, and China).
  • Market Intelligence & M&A: Actionable market validation and competitor intelligence for event launches, partnerships, and M&A.
  • Localized Growth: Regional data strategies to expand audiences in emerging markets.
  • Leadership in Specialist Sectors: Strategic insights to reinforce Informa's position in key verticals like Foodservice, Packaging, Technology.

Digital & Data – Expanding Digital Services & Data Utilization

  • Scale IIRIS first-party data platform.
  • Expand B2B Digital Services (e.g., TechTarget).
  • Enhance customer engagement via buyer intent insights and lead generation.
  • IIRIS Data Enrichment : Customer profiling for targeted outreach and lead generation, meeting privacy standards.
  • B2B Digital Expansion: Data solutions to identify buyer intent signals, aiding in development of platforms like Intentive.
  • Digital Event Engagement: Data-driven strategies to enhance live/virtual event interaction using matchmaking tools.

Embedding Sustainability -  FasterForward Programme

  • Expand Sustainable Event Fundamentals and Better Stands initiatives.
  • Maintain ESG leadership (MSCI AAA, DJSI World Index).
  • Sustainable Exhibitors and Sponsors: Data intelligence to align exhibitors/sponsors, with sustainability goals.
  • Sustainability-Focused Attendees: Segment audiences interested in sustainability, targeted engagement to boost attendee satisfaction.
  • Sustainable Event Fundamentals: Analytics and insights to enhance sustainability programs, identify trends and expand Better Stands initiative.

Enhance Customer Experience & Market Leadership

  • Strengthen industry leadership by attracting top talent & thought leaders.
  • Maintain B2B leadership with high-profile event speakers and partnerships.
  • Thought Leader Mapping: Identify and engage influencers, executives, and emerging leaders to ensure high-caliber event participation.
  • Event Content Enhancement: Use stakeholder intelligence to boost speaker lineups and enhance attendee value.
  • Industry Partnerships: Identify partners aligning with Informa's specialist markets.

Accelerating Growth via Geographic Expansion

  • Expand into high-growth markets (Saudi Arabia, India, Asia-Pacific).
  • Strengthen Strategic Partnerships (Tahaluf in Saudi Arabia).
  • Regional Market Insights: Localized data and audience profiling to drive growth in high-potential regions (e.g., support for Tahaluf, LEAP, Black Hat MEA).
  • Partnership Growth: Identify opportunities and provide market insights to strengthen partnerships like Tahaluf.
  • Strategic Expansion: Engage with regional stakeholders for smooth entry and growth in emerging markets.

Cognition at a Glance

0 +
Years of experience,
incorporated in 2000
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Countries covered across the UK, Continental Europe, North America, Middle East & APAC
0 +
Expert network,
technology, markets, strategy
& business models

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