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Beyond Price Matching: How Competitor Intelligence Helps B2B Retailers Predict—and Prevent—Customer Experience Churn
The $150M Missed Signal That Changed a Retailer’s Fortune In late 2023, a well-established North American CPG distributor lost a flagship supplier partnership it had held for over a decade. It wasn’t undercut on price. It wasn’t displaced due to product quality. The switch came down to a seamless, digitally enabled B2B experience offered by …
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