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Cognition

perspective

Drilling Down on Market Intelligence: How Oilfield Service Companies Stay Ahead with CI 

Drilling Down on Market Intelligence: How Oilfield Service Companies Stay Ahead with CI 

The Frac Surprise in West Texas: How One Underdog Secured a Billion-Dollar Contract  In mid-2023, an unexpected player in the Permian Basin ecosystem outmaneuvered larger rivals to secure a multi-year contract with a top-tier exploration and production (E&P) operator. This wasn’t a story of undercutting prices or throwing more horsepower into the field. Instead, it …

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The Future of Petrochemical in a Decarbonized World: What Competitive Intelligence Tells Us

The Future of Petrochemicals in a Decarbonized World: What Competitive Intelligence Tells Us

A Wake-Up Call: The $2 Trillion Disruption No One Saw Coming In 2023, a leading petrochemical giant faced an existential crisis. A disruptive newcomer—armed with AI-driven green chemistry and a strategic partnership with a bio-based materials startup—captured 15% of its core market in just two years. By the time the incumbent reacted, its R&D cycles …

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