The Hidden Competitor: Why Industrial Automation Vendors Are Quietly Becoming Your Next B2B Manufacturing Rival 

The €20 Million Surprise That No One Saw Coming  In 2022, a German Tier-2 metal components manufacturer—well-regarded for its precision output and longstanding contracts with major European OEMs—suffered a painful loss. A €20 million annual supply agreement was pulled out from under them.  The replacement? Not a lower-cost competitor from Eastern Europe. Not a vertically …

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