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GTM Intelligence

Account-structured. Buying-center-mapped.
Territory-aligned

Build bespoke contact databases mapped to your account
hierarchies, territories, and sales structure. Align to client taxonomy.
Deploy to Salesforce/HubSpot/CRM.

Strategic Context

Most GTM data providers structure databases by their taxonomy, not your sales coverage model. We structure intelligence by account tiers, territory assignments, and rep capacity – mapping buying centers to how you actually deploy resources. This alignment typically reduces territory planning cycles by 40-60% and improves rep productivity by 25-35%.
Why Our Clients Work with Us

Generic firmographics ignore territory coverage.
Account targeting breaks

Generic firmographics ignore territory coverage. Account targeting breaks
Sales and marketing teams at mid-market to enterprise scale need GTM data aligned to territory
coverage, account tiers, and sales motions – not generic firmographic filters.
We solve for:

ICP definitions vary across products and regions.

Standard firmographic filters (revenue, employee count, industry) don't capture territory-specific qualification logic or product-specific buying patterns. Sales teams work from different ICP definitions than marketing, creating coverage gaps. and duplicate outreach to the same accounts.

ABM segmentation requires buying center context.

Targeting accounts by firmographics alone misses decision authority, stakeholder influence, and buying center structure. Programs reach wrong contacts at target accounts, producing low meeting rates despite correct account selection because outreach targets job titles instead of decision roles.

Territory planning demands coverage and capacity alignment.

RevOps and territory managers need data structured by rep capacity, geographic coverage, and account tier assignment. Generic databases force manual territory mapping and quota balancing outside the data system, adding 40-60 hours per planning cycle.

Complex buying centers span multiple entities and geographies.

Global account targeting requires mapping decision authority across subsidiaries, regional offices, and business units. Most datasets provide HQ contact lists without entity relationships or decision jurisdiction clarity, producing outreach to contacts who cannot influence purchasing decisions.

Internal systems lack functional precision for GTM workflows.

CRM records with generic titles (VP Sales, Director Marketing) don't distinguish budget authority from technical evaluation or strategic decision-makers from implementation stakeholders. Sales teams spend 3-5 hours per account researching functional roles before outreach begins.

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What it Solves

Structure accounts by tiers. Align to territory
capacity and quota distribution

Map buying centers to decision roles. Deploy to CRM with quarterly refresh

Account Tier and Territory Structure

Define account segmentation by revenue potential, product fit, and rep capacity. Map territory boundaries, coverage assignments, and quota distribution logic. Database structure matches internal account tiers and sales motion deployment, eliminating manual territory mapping exercises that add 40-60 hours per planning cycle.

Buying Center Intelligence

Research decision authority, budget ownership, and technical evaluation roles across target accounts. Map stakeholder networks, influence relationships, and approval hierarchies spanning subsidiaries and regional offices. Identify early-stage influencers, final approval gatekeepers, and implementation stakeholders – enabling persona-specific outreach that reaches decision-makers with budget authority.

Functional Role Precision

Classify contacts by buying function beyond job title: budget authority vs. technical evaluation, strategic decision-maker vs. implementation stakeholder, procurement gatekeeper vs. line-of-business sponsor. Role classification enables persona-specific outreach (budget authority receives ROI justification, technical evaluators get implementation detail) improving meeting conversion rates 3-5x vs. title-based targeting.

Entity and Organizational Structure

Map corporate hierarchies showing subsidiary relationships, joint venture structures, and regional office jurisdiction. Identify decision authority location (HQ, regional, site-level) and budget control across business units. Account structure reflects commercial relevance and legal entity relationships, preventing outreach to contacts who lack purchasing authority across geographic boundaries

Signal and Intent Overlays

Layer hiring velocity, funding announcements, tech stack adoption, and leadership changes onto account records. Priority signals (engineering buildouts, compliance hiring, executive appointments) indicate expansion readiness and engagement timing, enabling outreach when accounts are in active buying mode rather than cold prospecting.

Compliance and System Integration

Each record includes GDPR, CCPA, CAN-SPAM, and PDPA compliance documentation with Legitimate Interest Assessments, consent trails, and source timestamps. Datasets sync to Salesforce, HubSpot, or custom CRM with field mapping to internal taxonomies and quarterly refresh cadence, maintaining data currency without manual imports.

GTM INTELLIGENCE

Why Clients Work With Us 

Legacy GTM data providers optimize for database coverage. We optimize for territory alignment and buying center precision. This distinction typically produces 40-60% faster territory planning, 25-35% higher rep productivity, and 3-5X improvement in account-based outreach conversion – by structuring data for deployment, not coverage

Territory structure eliminates 40-60 hours per planning cycle. Buying center mapping increases conversion 3-5x.

Territory structure eliminates 40-60 hours per planning cycle. Buying center mapping increases conversion 3-5x.
  • Territory and account tier alignment eliminates manual mapping cycles. Data structured by rep capacity, geographic coverage, and account tier assignment matching internal territory models. RevOps teams deploy account assignments and quota planning directly from dataset structure, reducing territory planning cycles by 40-60 hours per quarter vs. manual territory mapping from generic databases.
  • Buying center intelligence with decision authority mapping. Research identifies budget holders, technical evaluators, strategic decision-makers, and implementation stakeholders across target accounts. Stakeholder networks show influence relationships and approval hierarchies spanning subsidiaries and regional offices, enabling ABM programs to reach contacts with actual purchasing authority rather than job title proxies.
  • Functional role precision improves outreach conversion 3-5x. Contact classification by buying function enables persona-specific messaging: budget authority receives ROI justification, technical evaluators get implementation detail, strategic decision-makers see competitive positioning. Role-based segmentation increases meeting conversion rates 3-5x vs. title-based targeting.
  • System-aligned deployment eliminates post-delivery mapping overhead. Datasets sync to Salesforce, HubSpot, or custom CRM with field mapping to internal taxonomies and account hierarchies. Teams launch campaigns immediately with quarterly refresh cycles maintaining data currency, eliminating 15-20 hours monthly RevOps overhead reconciling external data to internal structures.
  • Scalable from ABM to market-wide campaigns with consistent intelligence. Account and contact structure supports targeted ABM with 50-200 accounts or broader demand generation reaching thousands of accounts. Data model scales across product lines, geographies, and sales motions with consistent buying center intelligence, reducing segmentation development time by 50-60% vs. building separate datasets per motion.
Need GTM data aligned to territory structure, account tiers, and buying center intelligence? Review sample account structures with stakeholder mapping and territory alignment.
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