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GTM Intelligence

Compliant, Contextual,
Conversion Ready Contact Data

Precision-Built Company and Contact Datasets Tailored to Your Real-World GTM Structure. 

WHAT IT SOLVES

Move Beyond Generic Firmographics and Static Datasets 

Align GTM Data to How Your Business Actually Sells – Not How Legacy Providers Structure Their Databases 

Modern sales and marketing teams face a new breed of GTM complexity. It’s not just about identifying accounts – it’s about knowing who to engage, where, when, why, and with what priority. And most datasets simply don’t keep up. 

  • ICPs vary across products, geographies, and channels. 
  • ABM teams struggle to define segments beyond firmographics. 
  • RevOps and territory managers need GTM data aligned to rep coverage, resource allocation, and fair quota planning. 
  • Complex buying centers often span multiple countries, divisions, and business units. 
  • Internal systems lack the contextual precision to support high-performance GTM workflows. 

Result? Teams end up retrofitting generic data, creating manual taxonomies and missing revenue moments that were right in front of them. 

How it Works

Buying Center Intelligence Mapped to Your Sales Motions and Account Tiers

From Segmentation and Stakeholder Mapping to Compliance-Ready Deployment – Built for Your GTM Engine 

We deliver structured company and contact datasets, mapped to how your GTM engine operates – not how legacy providers structure their database. 

Segmentation-Ready Intelligence

Data structured by role clusters, buying centers, verticals, and tiers — enabling faster campaign launches, territory planning, and ABM design. 

Stakeholder & Decision Web Mapping

We chart real-world influence paths across global organizations where budgeting, deployment, and governance span multiple countries and divisions. We reflect how buying actually happens—not just org chart reporting lines. 

Functional Precision & Role Mapping

We go beyond title-matching to map the functional distinctions that matter in complex B2B buying: 

  • Budget authority vs. Technical Evaluation Roles 
  • Strategic decision-makers vs. implementation stakeholders 
  • Early-stage influencers vs. final approval gatekeepers 

This is segmentation based on buying center dynamics, not just NAICS codes or generic titles. 

Entity & Org Structure Overlays

Beyond the HQ view — we map subsidiaries, sites, BUs, and JVs to drive targeting by region, control, and commercial relevance. 

GTM INTELLIGENCE

Why Clients Work With Us 

We build around your GTM model - not the other way around.

AI-Accelerated Data with Commercial Depth That Self-Serve Tools and Generic Filters Can’t Deliver 

  • Segmentation that fits your strategy – Data structured around your sales motions and account tiers, not generic filters or rigid provider taxonomies. 
  • AI + Commercial Depth – AI-accelerated data aggregation with analyst validation for buying center intelligence and functional precision that self-serve tools (LinkedIn, ZoomInfo, GPT ICPs) miss. 
  • Operational speed – Ready-to-deploy, system-aligned datasets that integrate with Salesforce, HubSpot, and custom stacks – no manual rework or taxonomy rebuilding. 
  • Deeper sales insight – Map stakeholder networks, buying center dynamics, and influence paths across global organizations—not just contact lists. 
  • Credit-efficient + Scalable – Pre-structured datasets prevent consumption waste in modern GTM stacks while scaling from ABM programs to market-wide activation. 

Still working off generic generic job titles and firmographic filters? 
Let’s show you how buying center intelligence and functional precision drive segmentation quality and revenue impact – beyond what self-serve tools can deliver. 

Ready to Explore How Cognition Can Grow Your Business?

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