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DATA ENRICHMENT SERVICES

Signal-rich. Compliance-first.
Enterprise-ready.

AI-accelerated enrichment for company, contact, and GTM data – built for scale, precision, and consumption efficiency  

What it Solves

Overcome Data Decay, Enrichment Bloat, and Compliance Complexity

Transform Stale Databases Into Living, GTM-Aligned Intelligence That Drives Revenue and Reduces Risk 

Even the most sophisticated revenue teams struggle to keep GTM data current, contextual, and compliant – from 50,000 to 25M+ records. 

We solve for: 

  • Data decay at scale – Contact databases lose 20-30% accuracy annually, limiting segmentation precision and campaign effectiveness. 
  • Generic enrichment bloat – Self-serve tools (Apollo, Clay, ZoomInfo) add volume but miss contextual depth, role relevance, and signal intelligence that drive conversion. 
  • Compliance complexity – GDPR, CCPA, and SOC-2 requirements demand audit-ready provenance at enterprise scale. 
  • Credit waste in AI-native stacks – Poor brief discipline in consumption-based platforms (Clay, Apollo) blows budgets where every build costs. 
  • System integration friction – Enrichment outputs that don’t match your CRM/MAP schema create downstream overhead for RevOps and demand gen teams. 
How It Works

Analytics-Driven Lead Generation and Qualification

A Tailored Approach to Targeting the Right Prospects at the Right Time with the Right Pitch
Based on the clients’ specific requirements around the number of leads and where in the qualification funnel those leads are required, we put together a blended solution from the following:

Top-of-the-funnel Leads

We take an analytics-driven approach by first analyzing our clients’ customer data and engagement data behind past and on-going campaigns; from this, we segment, rank, and size the market according to each segment’s propensity to engage.

This provides the direction to build target data, prioritizing those segments that deliver the highest ROI. We either deliver the data to the client for them to execute the outbound campaign or we undertake the campaigns on the client’s behalf.

-‘Intent-to-buy' leads

We work with our clients to first understand what the key intent triggers are for each of their products and the markets they target. A monitoring taxonomy is engineered from this to identify companies and key relevant stakeholders – and provide data and intelligence on those to enable the right messaging to the right people at the right time.

-People Movement Leads

In collaboration with our clients, we first build a list of key people to track—current clients, past clients, engaged prospects, etc. We then track these contacts and provide updates to the sales and marketing teams when any of the following dispositions change:
  • Moved to new company
    • Company details
    • Details of the new role and responsibilities
    • The person who has replaced the contact at the original business
  • Move to a new role within the same business
    • Details of the new role and responsibilities
    • Details of the person who has replaced the original contact
How It Works
Smart Setup to Seamless Integration - AI Speed with Analyst Precision

A Hybrid Engine That Delivers High-Context, Audit-Ready Enrichment Without Disrupting Your Workflows 

Our enrichment engine integrates seamlessly into your GTM stack – delivering high-volume, high-context intelligence without disrupting existing workflows. 

Smart Setup 

We tailor the enrichment foundation to match your systems, cadence, and compliance protocols 

  • Schema Alignment 
    Fits your CRM/MAP structure – from company-level to BU, geo, and legal entity hierarchies. 
  • Use Case Configuration 
    Calibrated for ABM campaigns, lead scoring, CRM hygiene, or M&A-readiness. 
  • Compliance from Day 1 
    GDPR, CCPA, and SOC-2-aligned – with timestamping, source tagging, and audit trails embedded from the start. 

Precision Enrichment Execution

A hybrid AI+HI system ensures every record is enriched with precision and relevance – not bloat. 

  • Dynamic Source Orchestration 
    Pulls from curated public, commercial, and niche sources – activated per segment, region, or objective. 
  • AI-Driven Speed, Analyst-Led Accuracy 
    AI handles scale; analysts validate high-impact fields like role relevance, seniority, and site-level precision. 
  • Signal-Rich Record Ingestion 
    Includes hiring momentum, job changes, tech stack insights, org function maps, decision proximity scores, and more. 
  • Contextual Persona Scoring 
    Assigns contact-level relevance based on influence tier, decision scope, and GTM alignment. 

 

Seamless Integration & Refresh

Enriched data flows natively into your tools — refreshed with agility, tracked with transparency. 

  • Native CRM / MAP Integration 
    Plug-and-play syncs with Salesforce, HubSpot, Marketo, Pardot, and custom systems. 
  • Flexible Refresh Cadence 
    Records can be updated in real-time, scheduled cycles, or campaign-triggered intervals – whatever matches your GTM rhythm. 
  • Audit-Ready Provenance Layer 
    Every record includes timestamp, enrichment source, and compliance meta — so your teams trust the data they use. 

Outcome: A Living, GTM-Aligned Enrichment System

  • No static lists.
  • No enrichment lag.
  • Just dynamic, high-context data that evolves with your go-to-market strategy. 
Interested? Let's Chat

DATA ENRICHMENT SERVICES

Why Our Clients Work with Us

Precision at Scale: Enterprise-Grade Intelligence Without Platform Lock-In.

Our enrichment engine combines enterprise-grade scale, high-context accuracy, and full compliance confidence – without locking you into rigid platforms or static data contracts.  

What Sets Us Apart: 

  • Volume without waste 
    Only what’s relevant, nothing bloated. Every cycle delivers targeted contacts, companies, and signals aligned to your GTM goals 
  • Enterprise-ready, from 50K to 25M+ 
    Workflows flex to your size, segmentation logic, and system stack – without breaking internal workflows or overloading ops. 
  • Compliance clarity, not chaos 
    Every record is source-tagged, timestamped, and audit-ready – fully aligned to GDPR, CCPA, and SOC-2 protocols. 
  • Beyond basic firmographics 
    We enrich with depth: job proximity, buyer persona scores, site-level functions, hiring momentum, and tech signals. 
  • GTM-aligned, not schema-bound 
    Flows are built around your sales and marketing motions—ABM, SDR, field, or M&A—not just your CRM structure. 

Ready to Explore How Cognition Can Grow Your Business?

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