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Cognition

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The Event Data Crisis: Why Basic Data Quality is Costing You Revenue Now 

The Event Data Crisis: Why Basic Data Quality is Costing You Revenue Now 

Event organizers are losing millions in revenue opportunities, not from complex market dynamics or competitive pressures, but from a more fundamental challenge: basic data quality. At a time when the global events industry is undergoing unprecedented transformation – from Saudi Arabia’s emergence as a major technology hub to Europe’s push toward green energy exhibitions – …

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Predictive Analytics for Event ROI: Using CI to Anticipate Attendee Needs and Maximize Sponsorship Value

Predictive Analytics for Event ROI: Using CI to Anticipate Attendee Needs and Maximize Sponsorship Value

The events industry is no longer just about throwing a good party; it’s about delivering measurable ROI. In today’s data-driven world, event organizers need to move beyond gut feelings and embrace predictive analytics to stay ahead of the curve. This means leveraging competitor intelligence (CI) not just to see what your rivals are doing, but …

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Revenue Blind Spots

The Revenue Blind Spots: Why Event Companies Are Missing 40% of Their Growth Opportunities

Cognition Solutions analysis reveals some striking patterns in the B2B events landscape: companies achieving record post-pandemic recovery are still missing up to 40% of their revenue potential. This isn’t about untapped markets or new event formats – it’s about Revenue Blind Spots – revenue opportunities hiding in plain sight within existing portfolios. 📊 Three critical …

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The Ghost of No-Shows: Tackling Event Registrations in the Age of Distraction

The Ghost of Event No-Shows: Tackling Event Registrations in the Age of Distraction

In the digital era, event organizers face a growing challenge of event no-shows: registrations are up, but actual attendance is unpredictable. The phenomenon of “event no-shows”—where attendees register but fail to show up—is more common than ever. From social media distractions to last-minute alternatives, today’s attendees are bombarded with choices, leading to low commitment levels …

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Using Chatbots for On-the-Spot Lead Qualification at Booths and Virtual Events

Using Chatbots for On-the-Spot Lead Qualification at Booths and Virtual Events

The Missed Opportunity at the Biggest Industry Conference Imagine you’re at a massive industry conference, your booth bustling with activity. A group of interested attendees hovers near your demo station, but your sales reps are already engaged in deep conversations with other visitors. By the time they finish, those potential leads have moved on, lost …

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