perspective

Event organizers are losing millions in revenue opportunities, not from complex market dynamics or competitive pressures, but from a more fundamental challenge: basic data quality. At a time when the global events industry is undergoing unprecedented transformation – from Saudi Arabia’s emergence as a major technology hub to Europe’s push toward green energy exhibitions – …

The Event Data Crisis: Why Basic Data Quality is Costing You Revenue Now  Read More »

Cognition Solutions analysis reveals some striking patterns in the B2B events landscape: companies achieving record post-pandemic recovery are still missing up to 40% of their revenue potential. This isn’t about untapped markets or new event formats – it’s about Revenue Blind Spots – revenue opportunities hiding in plain sight within existing portfolios. 📊 Three critical …

The Revenue Blind Spots: Why Event Companies Are Missing 40% of Their Growth Opportunities Read More »

In the digital era, event organizers face a growing challenge of event no-shows: registrations are up, but actual attendance is unpredictable. The phenomenon of “event no-shows”—where attendees register but fail to show up—is more common than ever. From social media distractions to last-minute alternatives, today’s attendees are bombarded with choices, leading to low commitment levels …

The Ghost of Event No-Shows: Tackling Event Registrations in the Age of Distraction Read More »