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Winning in B2B Subscriptions: What Today’s Publishers Must Get Right 

Winning in B2B Subscriptions: What Today’s Publishers Must Get Right 

As the B2B information market continues to evolve, the way publishers market, price, deliver, and grow their subscription offerings must evolve with it.  At Cognition, we work with leading B2B publishers across sectors like oil & gas, life sciences, finance, and manufacturing to build smarter, more scalable subscription programs. Based on what we’re seeing across …

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Beyond Cost: How to Evaluate CPL Vendors in Pharma and Biotech

Beyond Cost: How to Evaluate CPL Vendors in Pharma and Biotech

When evaluating a Cost-Per-Lead (CPL) vendor in the pharma and biotech space, it’s critical to go beyond basic lead volume and assess their ability to deliver qualified, compliant, and strategically aligned leads that support your commercial and scientific goals.  Here’s a breakdown of what to look for in a pharma/biotech CPL vendor:  🔬 1. Industry …

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Transforming Financial Spreading for Faster, Smarter Credit Ratings

Transforming Financial Spreading for Faster, Smarter Credit Ratings

Financial spreading is the process of extracting, standardizing, and structuring financial data from income statements, balance sheets, and cash flow reports. It converts raw financials into a consistent format that analysts can use for credit evaluations, benchmarking, and trend analysis. Credit rating agencies depend heavily on the quality and timeliness of financial data. Yet, many …

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🧬 Beyond the Shelf: How Synthetic Biology Startups Are Disrupting Traditional CPG Supply Chains 

🧬 Beyond the Shelf: How Synthetic Biology Startups Are Disrupting Traditional CPG Supply Chains 

The Day Biotech Derailed a Household Brand’s Go-to-Market Plan  In late 2024, a global CPG giant delayed its launch of a plant-based skincare line in Europe. The reason? A small synthetic biology startup had already partnered with two regional retailers, offering lab-grown ingredients with superior efficacy and sustainability claims—at 20% lower cost. What shocked the …

🧬 Beyond the Shelf: How Synthetic Biology Startups Are Disrupting Traditional CPG Supply Chains  Read More »

Drilling Down on Market Intelligence: How Oilfield Service Companies Stay Ahead with CI 

Drilling Down on Market Intelligence: How Oilfield Service Companies Stay Ahead with CI 

The Frac Surprise in West Texas: How One Underdog Secured a Billion-Dollar Contract  In mid-2023, an unexpected player in the Permian Basin ecosystem outmaneuvered larger rivals to secure a multi-year contract with a top-tier exploration and production (E&P) operator. This wasn’t a story of undercutting prices or throwing more horsepower into the field. Instead, it …

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Lead Generation for F&B Manufacturers 

Strategies for Improving Lead Generation for F&B Manufacturers 

F&B manufacturers face challenges in lead generation due to complex supply chains, long sales cycles, and evolving market demands. To overcome these, companies must:  Use AI-powered data targeting to identify decision-makers and high-intent prospects.  Strengthen digital presence through SEO, LinkedIn, and industry thought leadership.  Implement personalized outreach using Account-Based Marketing (ABM) to drive engagement and …

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The Hidden Competitor: Why Industrial Automation Vendors Are Quietly Becoming Your Next B2B Manufacturing Rival 

The €20 Million Surprise That No One Saw Coming  In 2022, a German Tier-2 metal components manufacturer—well-regarded for its precision output and longstanding contracts with major European OEMs—suffered a painful loss. A €20 million annual supply agreement was pulled out from under them.  The replacement? Not a lower-cost competitor from Eastern Europe. Not a vertically …

The Hidden Competitor: Why Industrial Automation Vendors Are Quietly Becoming Your Next B2B Manufacturing Rival  Read More »

B2B Prospecting

The Hidden Data Trap in B2B Prospecting: Why the Data Crackdown is Just the Beginning

The Calm Before the Fracture  A quiet but seismic shift is underway in B2B lead generation—and many organizations don’t yet realize their foundations are starting to crack.  Recent platform enforcement actions have seen major data providers vanish from LinkedIn almost overnight. Tools that fueled thousands of prospecting pipelines – automated scrapers, Chrome extensions, and plug-ins, …

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Revenue Blind Spots

The Revenue Blind Spots: Why Event Companies Are Missing 40% of Their Growth Opportunities

Cognition Solutions analysis reveals some striking patterns in the B2B events landscape: companies achieving record post-pandemic recovery are still missing up to 40% of their revenue potential. This isn’t about untapped markets or new event formats – it’s about Revenue Blind Spots – revenue opportunities hiding in plain sight within existing portfolios. 📊 Three critical …

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