perspective

The medical device industry is at a critical inflection point. As healthcare systems consolidate, purchasing decisions are becoming increasingly centralized within Integrated Delivery Networks (IDNs), Group Purchasing Organizations (GPOs), and large hospital networks. Traditional sales and marketing approaches that rely on relationship-based selling are no longer sufficient. To thrive, medical device manufacturers need data-driven Key …

B2C Secret Weapons for B2B Medical Device Key Account Intelligence Read More »

In the highly specialized medical device industry, success hinges on understanding your key accounts at a granular level. With purchasing decisions often involving multiple stakeholders—surgeons, administrators, and procurement teams—standardized approaches simply won’t cut it. This is where Key Account Intelligence and Account-Based Marketing (ABM) join forces to create highly personalized, results-driven strategies. From navigating the …

FAQs: KAI & ABM in Medical Devices: Answers to Your Top Questions Read More »