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The CRM Competitor You Never Saw Coming In Q1 2023, a mid-market CRM platform, once considered an aging on-prem relic, won a $12 million SaaS migration deal from a Fortune 500 logistics company. The surprise wasn’t that the incumbent (a large cloud-native player) lost the deal—it was who won it. The new vendor? A name …
The Competitive Edge: A Tale of Two Sales Teams Two IT sales teams, working for different companies, were chasing the same high-value client. Team A followed a traditional sales playbook, relying on generic pitch decks and standard pricing structures. Team B, however, had a secret weapon—real-time competitor intelligence. Armed with insights on pricing strategies, key …
Competitor Intelligence in IT Sales Enablement: Case Studies and Best Practices Read More »
In the fast-paced IT industry, where innovation and competition go hand in hand, staying ahead requires more than just talent—it demands actionable intelligence. Picture this: an IT decision-maker, faced with a critical choice about their company’s next move, relies on an interactive dashboard that provides real-time insights on competitors’ product launches, pricing strategies, partnerships, and …
Building a Competitor Intelligence Dashboard for IT Decision-Makers Read More »
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