Cognition

Menu
Contact Us

perspective

Trade Show Booth

Booth Blues: Making Your Trade Show Booth Stand Out

Trade show booth offer businesses an unparalleled opportunity to connect with potential customers, showcase innovations, and generate leads. However, with hundreds of trade show booths competing for attention, many exhibitors struggle to stand out and justify their investment. The traditional methods of lead capture—such as collecting business cards—are becoming obsolete, requiring exhibitors to rethink their …

Booth Blues: Making Your Trade Show Booth Stand Out Read More »

The Ghost of No-Shows: Tackling Event Registrations in the Age of Distraction

The Ghost of Event No-Shows: Tackling Event Registrations in the Age of Distraction

In the digital era, event organizers face a growing challenge of event no-shows: registrations are up, but actual attendance is unpredictable. The phenomenon of “event no-shows”—where attendees register but fail to show up—is more common than ever. From social media distractions to last-minute alternatives, today’s attendees are bombarded with choices, leading to low commitment levels …

The Ghost of Event No-Shows: Tackling Event Registrations in the Age of Distraction Read More »

Lead Generation Strategies for Medical Devices

Customizing Lead Gen Strategies for High-Volume Consumable Medical Devices vs. Capital Equipment

The Right Tool for the Right Buyer: A Tale of Two Sales Imagine two sales representatives—one selling disposable syringes and the other pitching a state-of-the-art MRI machine. The first rep needs to reach hospitals, clinics, and distributors that reorder frequently, ensuring a steady flow of sales. The second rep faces a long, complex sales cycle, …

Customizing Lead Gen Strategies for High-Volume Consumable Medical Devices vs. Capital Equipment Read More »

Using Chatbots for On-the-Spot Lead Qualification at Booths and Virtual Events

Using Chatbots for On-the-Spot Lead Qualification at Booths and Virtual Events

The Missed Opportunity at the Biggest Industry Conference Imagine you’re at a massive industry conference, your booth bustling with activity. A group of interested attendees hovers near your demo station, but your sales reps are already engaged in deep conversations with other visitors. By the time they finish, those potential leads have moved on, lost …

Using Chatbots for On-the-Spot Lead Qualification at Booths and Virtual Events Read More »

How to Qualify Startups Developing RISC-V Processors for Long-Term Partnerships 

How to Qualify Startups Developing RISC-V Processors for Long-Term Partnerships 

The rise of RISC-V Processors, an open-source instruction set architecture (ISA), has spurred a wave of innovation in the semiconductor industry. Startups leveraging RISC-V’s flexibility and cost-effectiveness are rapidly emerging, creating opportunities for long-term partnerships. However, qualifying these startups requires a nuanced approach that assesses their technical capabilities, market potential, and strategic fit. Here’s a …

How to Qualify Startups Developing RISC-V Processors for Long-Term Partnerships  Read More »

Cognition
Scroll to Top