Lead Generation
We support our clients with the following broad lead generation requirements
Building contact leads from a known set of target companies
Working closely with our clients and, where possible, using previous engagement analytics, we establish rich contact personas and lead scoring & prioritisation models to help ensure the leads built generate the very best return
Building leads from detailed company and contact Personas
Working closely with our clients and, where possible, using previous engagement analytics, we establish rich company and contact personas and lead scoring & priortisation models to help ensure the leads built generate the very best returns.
Intent triggered leads
Identifying companies and contacts who demonstrate, across pre-agreed ‘intent trigger’ mechanisms, at a particular point in time, a level of intent to buy.
- Industry intent triggers might include attending relevant events, visiting competitor websites, social media chatter around relevant subject areas
- Campaign generated intent triggers might include click-thrus, downloads and LinkedIn connect programmes
Comprehensive range of Commercial Models
Whatever your budget, your volume requirement and whether you have a one-off need or require on-going leads and support, we have a range of Commercial Models catering to all.