Competitor tracking
We provide marketing, sales and strategic functions with the competitor insights they require to effectively develop, position and sell their offerings in the market and stay ahead of the competition
Our ‘Competitor Tracking’ clients understand the importance of having an in-depth understanding of their competition and developing the ability to predict and preempt their every move.
In this digital age, the opportunity to understand a competitor’s business has never been greater.
Outlined below are just some of the areas we monitor:
- Financial health
- Group structure & corporate hierarchy
- Number of employees by:
- Location
- Job function
- Align products and services and target markets to clients own offering and markets
- Track and update:
- Client roster:
- New client wins
- Clients lost/unhappy clients through social media
- New products, services, innovations
- Pricing
- Social media follower profile
- Events – exhibiting/sponsorship activity
- News – product/service; M&A; people
- People movements – new, left and internal moves
- Technology adoption
- Strategic growth overview (markets, products)
- Client roster:
- Market sentiment analysis