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LEAD GENERATION & QUALIFICATION
Analytics-Driven Lead
Generation Solutions
Tailored Comprehensive Programs
Delivering High-Quality Actionable
Leads and Business Growth
Overcome Lead Generation Challenges
Increasing competition, ever tighter data regulations, and new working paradigms post-COVID have all made the process of generating high-quality, compliant marketing and sales qualified leads much harder.
Our range of Lead Generation solutions at Cognition aims to deliver the following in a consistent and cost-effective way:
- Increased volumes of high-quality leads
- Elimination of lead activity and spending on segments that deliver a negative ROI
- Increased conversion rates and shorter sales cycle
- Regulation-compliant leads, wherever in the world
- Clear understanding of a market’s potential and performance
- Analytics, iteration, and market intelligence to drive conversion rates and predictability around returns on marketing spend
Analytics-Driven Lead Generation and Qualification
Top-of-the-funnel Leads
We take an analytics-driven approach by first analyzing our clients’ customer data and engagement data behind past and on-going campaigns; from this, we segment, rank, and size the market according to each segment’s propensity to engage.
This provides the direction to build target data, prioritizing those segments that deliver the highest ROI. We either deliver the data to the client for them to execute the outbound campaign or we undertake the campaigns on the client’s behalf.
-‘Intent-to-buy' leads
We work with our clients to first understand what the key intent triggers are for each of their products and the markets they target. A monitoring taxonomy is engineered from this to identify companies and key relevant stakeholders – and provide data and intelligence on those to enable the right messaging to the right people at the right time.
-People Movement Leads
- Moved to new company
- Company details
- Details of the new role and responsibilities
- The person who has replaced the contact at the original business
- Move to a new role within the same business
- Details of the new role and responsibilities
- Details of the person who has replaced the original contact
Analytics-Driven Lead Generation and Qualification
Top-of-the-funnel Leads
We take an analytics-driven approach by first analyzing our clients’ customer data and engagement data behind past and on-going campaigns; from this, we segment, rank, and size the market according to each segment’s propensity to engage. This provides the direction to build target data, prioritizing those segments that deliver the highest ROI.
We either deliver the data to the client for them to execute the outbound campaign or we undertake the campaigns on the client’s behalf.
‘Intent-to-buy' leads
We work with our clients to first understand what the key intent triggers are for each of their products and the markets they target.
A monitoring taxonomy is engineered from this to identify companies and key relevant stakeholders – and provide data and intelligence on those to enable the right messaging to the right people at the right time.
People Movement Leads
We build a list of key people to track—current clients, past clients, engaged prospects, etc. We then track these contacts and provide updates to the sales and marketing teams when any of the following dispositions change:
- Moved to new company (company details, new role and responsibilities, replacements, etc.)
- Moved to a new role within the same business (new role and responsibilities, replacements, etc.)
Lead Qualification
Inbound leads generated by the client are first qualified and then enriched to :
- Provide an understanding of the potential of the lead and the appropriate level of sales investment
- Tailor the pitch according to the lead’s likely requirements
- Reach all key stakeholders – decision makers, influencers, users – beyond the original contact lead
We Deliver a Collaborative and Iterative Approach for Optimal Results
- A tailored solution delivering the quantum of leads required by each client, when they are required and at the required level of qualification
- An analytics-driven, on-going iterative process that provides higher ROI and predictability
- A robust 5 staged data compliance program enabling lead generation from wherever in the world, whatever the regulatory landscape
- Flexible operating and commercial models—
- For large or small requirements
- For specific one-off projects or on-going support
- With outcome based, transactional, credit and FTE based commercial options
- Sector dedicated teams that understand the worlds our clients operate in enabling faster ramp-up times and minimal time and efforts from the client teams in a steady state
Take the 'Lead Generation Maturity Assessment 2024' to measure your organization’s readiness compared to your peers/competitors and the market benchmarks.
Ready to Explore How Cognition Can Grow Your Business?
