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key account intelligence

Discovering the Potential
of Key Accounts

Collaborating to effectively mine and monitor
accounts for growth opportunities
What it Solves

Cutting Through the Noise

Mastering Account Based Monitoring
Many account-based marketing programs lack a clear ‘roadmap’ to effectively leverage opportunities within their key accounts. Sales teams are often overwhelmed with the ever-increasing abundance of key account data and intelligence that is fed to them by their marketing departments.
Cognition’s Key Account Support solution aims to cut through the noise and deliver actionable, relevant insights that help ensure the right messaging is delivered to the right stakeholders at the right time.
How it Works

A Clear Roadmap to ABM Success

A Blend of Intelligence and On-Going Monitoring
MODULE 1: Quarterly Intelligence Report (QIR) – a point-in-time, in-depth intelligence report updated on a quarterly basis – harnessing industry, account and executive data to drive revenue growth.

MODULE 2 : Fortnightly Action-Plan (FAP) – Providing directions to sales and marketing teams with clear action-plans for each key account, to tap into new opportunities and/or effectively engage with key client stakeholders, through a dedicated Key Account Analyst.

All of this is powered by Cognition’s Media SIGNALS – a searchable AI+HI platform that is configured to each client’s specific requirements (taxonomy, keywords, etc.), updated daily. Our clients also get direct access to the platform enabling them to conduct their own research and analysis.

MODULE 3 : SIGNALS: On-going, real-time tracking of the accounts key metrics:
  • Innovations
  • R&D
  • Sustainability
  • New entrants
  • Funding & Investments
  • Market reports
  • Market growth
  • Regulatory & Compliance
  • M&A activity
  • Market influencers
Cognition Signals - Login Page
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KEY ACCOUNT INTELLIGENCe
Why Our Clients Work with Us

Strategic Partnership for Growth

Customized Solutions, Enterprise-Wide Insights,
Actionable Strategies

Cognition offers a strategic approach to Key Account Intelligence. We go beyond tracking C-suites to consider the entire decision-making structure within key accounts.

Our intelligence solutions within each key account are aligned with the clients’ offerings and services. This enables enterprise-wide, actionable, business-critical insights to all key stakeholder teams, eliminating the targeting of time-wasters and increasing deal win rates.
Clients prefer to work with us because we:
  • Take a strategic approach to Key Account Intelligence 
  • Provide rich data and intelligence for laser-focused ABM programs 
  • Treat each key account as an individual market for alignment with clients’ products and offerings 
  • Enable enterprise-wide, actionable, business-critical insights to all key stakeholder teams 
  • Collaborate with clients to design customized solutions for data-driven success 

Take the 'KAI Maturity Assessment 2024' to measure your organization’s readiness compared to your peers/competitors and the market benchmarks.

75% of the businesses responding to our 2023 KAI Maturity Assessment stated that they struggle to identify growth opportunities within their key accounts in time. 81% of the respondents indicated that they lack access to proactive intelligence that could’ve helped them improve their renewal rates.
Take KAI Maturity Assessment

Ready to Explore How Cognition Can Grow Your Business?

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