Our solution

Cognition executed the project using our three comprehensive research modules:

• Competitor Intelligence: Analyzed the competitors’ financial performance and its service portfolio in terms of premium inventory management, customs and excise expertise, wet and dry bonded facilities, breakbulk options, multi-modal services, warehouse approvals, cargo security features and licenses and certificates.
• Competitor Deep-dive: Prepared a deep-dive report on 10 shortlisted competitors (Tier 1 and Start-ups) to evaluate them on their product portfolio – with a focus on their key strategies for premium beverages, investment approach, and market footprint.
• Real-time Monitoring: Set-up real time media monitoring for 25 competitors on key themes such as Advanced Tech (with a focus on Advanced Tracking Systems and RPA (Robotic Process Automation) in warehouses), M&As / JVs, financial releases, funding rounds (for start-ups), new product launches, etc.

OUR METHODOLOGY

Secondary Research (Human + Artificial Intelligence)

• Data Collection: Systematically identified competitors from various sources that included commercial databases, government registries, logistics association directories, and key transportation event exhibitors and visitor directories to understand the direct and indirect competition.
• Human Expertise: Our team of market analysts reviewed the AI-generated insights by using their logistics sector-specific knowledge and strategic thinking, and validated and contextualized the information, ensuring its relevance and accuracy.
• AI-based Monitoring: Used our proprietary SIGNALS platform for continuous monitoring of key competitors (Tier 1 and start-ups) to track critical updates around their strategies and fundings.

Primary Research (Expert Consultations): To gather key insights on strategies around premium alcoholic inventory management, we conducted expert consultations with four Logistics Coordinators and six Supply Chain Managers from Tier 1 Logistics providers.