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Success Story
Strategic Lead Generation Transformation in Energy Markets: Elevating Contractor Engagement in Safety and Compliance
Impact
350
qualified leads delivering per week to exceed sales targets by 15% over the initial 6-month period
0%
plus sales targets exceeded over the initial 6-month period
2.5
Million ($) worth pipeline generated within the first year driven by high-quality lead conversions
0%
revenue uplift of in the fiscal year post-implementation, underscoring the efficiency and effectiveness of the lead generation strategy
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Client
Leading Safety, Training, and Compliance Solutions Provider
Products
Safety, Training, and Compliance Solutions
Industries
B2B Contractors/Suppliers
target geo
Global
business objective
To establish enduring B2B partnerships by connecting contractors and suppliers with essential safety, training, and compliance solutions, ultimately enhancing the safety standards across labor-intensive industries and fostering a culture of continuous improvement and compliance
Our solution
- Conducted an in-depth data orchestration initiative to aggregate a detailed database of North American suppliers, focusing on those needing certification or recertification
- Aggregated intelligence from certifying agencies to validate and bolster the credibility of potential leads, ensuring they meet stringent industry standards
- Implemented a robust firmographics and contact data compilation process, integrating manual verification with technology-driven solutions to accurately target key personas
- Developed and executed a lead generation and engagement strategy capable of consistently delivering a high volume of qualified leads, tailored to support an extensive team of business development executives
Outcome
- Established a scalable process delivering 350 qualified leads per week, enabling the client’s team of 20 business development executives to exceed sales targets by 15% over the initial 6-month period
- Generated a pipeline impact with an estimated value increase of $2.5M in potential projects within the first year, driven by high-quality lead conversions
- Contributed to a revenue uplift of 10% in the fiscal year post-implementation, underscoring the efficiency and effectiveness of the lead generation strategy
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