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Client Story
Market Intelligence Across Strategic Spend Areas
Impact
9
9 supplier contracts renegotiated with the shared output
0%
Reduction in planned costs in 3 categories
speed up budget planning by 2 weeks
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Client
Beverage manufacturer
Products
Logistics, labels, capex utilities, emulsifiers
Industries
F&B
target geo
US and Europe
business objective
A leading beverage company needed market intelligence across eight categories including cold chain logistics, labels, capex utilities, emulsifiers, and bio-preservatives. Their goal was to support 2025 category planning with pricing, capacity, and supplier landscape inputs.
Our solution
Cognition Approach
- AI-led Scan: AI crawled and extracted data from 65 structured and unstructured sources, flagging price fluctuations, seasonality trends, and emerging supplier shifts. The automated scan cut 50% of the usual manual effort
- F&B Analyst Review: Analysts validated data with supplier calls and regional sourcing inputs. They built price benchmarks, risk snapshots, and supplier positioning dashboards across all categories
Advantage of AI-First Approach: AI allowed rapid signal detection and market coverage. Analysts focused on refining the insight, not building it from scratch.
Outcome
The client used the outputs to renegotiate 9 supplier contracts, reduce planned costs in 3 categories by 7%, and speed up budget planning by 2 weeks.
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