Skip to content 
Success Story
Enhancing Corporate Connectivity: Audience Development for the Telecommunications Broadband Space
Impact
0%
increase in targeted lead volume through refined industry-specific outreach
0%
increase in conversion rates with data-driven audience segmentation and personalized engagement strategies
0%
growth secured in corporate deals within the targeted telecom sectors
10
days (average) reduced in sales cycle enhancing lead qualification processes
DOWNLOAD:
Client
Telecommunications Company
Products
Internet and Digital Television Services
Industries
Telecommunications
target geo
India
business objective
In response to the increasing demand for reliable connectivity solutions due to the shift to work-from-home arrangements, the client aimed to expand their corporate internet and TV service offerings. The goal was to enhance their product suite to better support businesses adapting to post-Covid realities, thus capitalizing on new market opportunities.
Our solution
- Developed a comprehensive industry report, identifying potential customers by sector to focus our engagement strategy.
- Mapped companies within key sectors to ensure exhaustive market coverage.
- Segmented the market universe, creating detailed profiles and personas for personalized outreach.
- Regularly updated our marketing data, fine-tuning our approach to target the most responsive groups effectively.
- Expanded our data set to include niche demographics, placing greater emphasis on job titles and other key factors.
- Established clear campaign milestones based on targeted outreach, laying the groundwork for measurable success .
- Conducted focused trials with select groups to gather nuanced market insights.
- Worked alongside the client to refine targeting criteria based on real-time feedback.
- Continuously enhanced our marketing database through in-depth research, ensuring the identification of high-propensity leads.
Outcome
- Catalyzed a 25% increase in targeted lead volume through refined industry-specific outreach
- Elevated campaign conversion rates by 15% with data-driven audience segmentation and personalized engagement strategies
- Enhanced lead qualification processes, reducing the sales cycle by an average of 10 days
- Secured a 20% growth in corporate deals within the targeted telecom sectors, directly supporting the Work From Home transition movement
Related Stories
Ready to Explore How Cognition Can Grow Your Business?
