Client Story

Emerging Technology Adoption in Omni-Channel Retail

Impact

0%

AOV Increased post rollout of AI-driven personalization

Initiated partnerships with 2 high-impact retail tech firms

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Client

Apparel and lifestyle retail chain with growing online presence

Products

Footwear, accessories, and activewear

Industries

Retail

target geo

Global

business objective

An apparel and lifestyle retailer needed to modernize in-store and online experiences. The client sought insights into how peers implemented new technologies like AR, AI personalization, and checkout automation to boost engagement and conversion.

Our solution

Tech Rollout Benchmarking: Mapped emerging tech deployment (AR, AI, checkout-free tech) across 10 fashion retailers using investor decks, tech partner case studies, and launch announcements; validated with 12 in-depth expert interviews including CIOs, product leads, and innovation heads.
Ecosystem Partnership Analysis: Tracked startup alliances, platform vendor relationships, and venture investments using Crunchbase, press releases, and app feature audits; further informed by four discussions with digital innovation teams.
Performance Impact Comparison: Benchmarked measurable impact of these technologies on AOV, cart abandonment, and return rates using data shared by two global retail benchmarking firms and inputs from three retail performance analysts.

Outcome

Increased AOV by 3% post rollout of AI-driven personalization
Piloted AR fitting rooms using insights from competitor rollouts
Initiated partnerships with 2 high-impact retail tech firms

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